Essays about: "fan identification"

Showing result 11 - 15 of 17 essays containing the words fan identification.

  1. 11. Examining the Fans’ Perception of Sponsorship Fit in eSports

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Árni Alexander Baldvinsson; Joel Isopahkala; [2019]
    Keywords : eSports; sponsorship; sponsorship fit; perceived fit; eSports fans; Business and Economics;

    Abstract : Title: Examining the fan’s Perception of Sponsorship fit in eSports - Exploratory study of Traditional Sports Determinants of Sponsorship Fit in the Context of eSports. Date of seminar: 2019-06-05 Course: BUSN 39 - Degree Project in Global Marketing Authors: Árni Alexander Baldvinsson & Joel Isopahkala Supervisor: Andrea Lucarelli Keyword: eSports, sponsorship, sponsorship fit, perceived fit, eSports fans Thesis purpose: The main purpose of this thesis is to gain understanding of how fans perceive sponsorships in eSports. READ MORE

  3. 12. Female Eyes on Gay Guys : A study of female fans and their relation to slash fan fiction

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Sandra Lönnroth; [2017]
    Keywords : slash; fan fiction; identification; pleasure; queer theory;

    Abstract : This paper takes a look at the phenomenon slash fan fiction. Slash is a genre which often focuses on romantic and sexual relationships between same-sex characters, most of whom are men. It is not unusual that these characters are not homosexual in their original stories. READ MORE

  4. 13. Fan identification and the perception of the sponsor-team fit : The case of Emirates Airlines and Arsenal FC

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Nima Beik; James Galbraith; [2016]
    Keywords : Barclays Premier League; sponsorship; sponsorship fit; sponsor-team fit; fan identification;

    Abstract : Sponsorship has become an important factor in determining the success and competitiveness of a sports team. While previous sports sponsorship literature has been substantial, the fans and their perceptions of the sponsor(s) has often not been focused upon. READ MORE

  5. 14. The downside of Fandom and Sponsorships - An empirical study of sports team rivalry and other negative sport sponsorship effects

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Bernhard Böhm; [2014]
    Keywords : sponsorships; rivalry affiliation; fan identification; image transfer; negative spill-over effects;

    Abstract : This study examines how sports team rivalry and other negative sport sponsorship effects can interfere with a successful sponsorship agreement between a sponsor and its sponsored object. The study consists of two sections, a quantitative, as well as a qualitative research part. READ MORE

  6. 15. Line Identification and Temperature Diagnostics of Eta Carina's Sr-Filament

    University essay from Lunds universitet/Astronomi - Genomgår omorganisation

    Author : Henrik Rhodin; [2013]
    Keywords : η Carinae; Sr-Filament; X-Shooter; Near-Infrared NIR Spectra; line list; forbidden lines; Boltzmann Plot; Temperature Diagnostics; Physics and Astronomy;

    Abstract : This bachelor thesis concerns the NIR spectral region of the Sr-filament, a substructure of the fan located in the equatorial skirt of Eta Carinae. The primary objective was to identify emission features intrinsic to the Sr-filament, and to tabulate these in a line-list spanning the spectral range λλ990 − 2410 nm. READ MORE