Essays about: "food retailer strategies"

Showing result 11 - 15 of 19 essays containing the words food retailer strategies.

1. 11. Creating a new food category - Insights from stakeholders in the Swedish Market

   University essay from Lunds universitet/Förpackningslogistik

   Author : Silvia Garcia Gonzalez; [2015]
   Keywords : New food category; positioning; Swedish food market; innovation; evolution; Technology and Engineering;

   Abstract : Title Creating a new food category - Insights from stakeholders in the Swedish market Author Silvia D. García González Division Packaging Logistics, Department of Design Sciences, Faculty of Engineering, Lund University Supervisors Märit Beckeman and Karla Marie Paredes Issue of Study The food industry faces a large number of challenges. READ MORE

3. 12. Important Factors for a High Degree of Supply Chain Maturity - A Study at a Swedish Retailer Firm in the Food Industry

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Sara Ersoy; Jeanette Engzell; [2014]
   Keywords : supply chain maturity; supply chain flexibility; supplier selection criteria; cost savings;

   Abstract : The food industry is facing a high degree of competition from both international and private-label competitors, which has increased the importance of generating cost savings. Previous research show there is a significant relationship between the purchasing unit's maturity level and cost reductions. READ MORE

4. 13. Product standardization and adaptation in International Marketing : A case of McDonalds

   University essay from Institutionen för ekonomi och it

   Author : Nampungwe Beatrice Membe; Maria Doriza Loukakou; [2012]
   Keywords : Standardization; adaptation; culture; product; global; international;

   Abstract : Companies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. READ MORE

5. 14. Private label strategies in the Greek Food Retail Market:AB Vassilopoulos Private Label Line AB Bio

   University essay from Avdelningen för ekonomi

   Author : Spiridon Savvas Kourkoulos; Georgios Konstandakis; [2012]
   Keywords : Private labels; Organic products; Food retail market; AB Vassilopoulos; AB Bio;

   Abstract : Our aim is to examine from the marketing perspective how a food retailer such as AB Vassilopoulos approaches organic private label products sold in its premises under the brand “AB Bio”. ... READ MORE

6. 15. Personallönsamhet : en viktig del i helheten

   University essay from SLU/Dept. of Economics

   Author : Matilda Berghäll; Josefin Fransson; Elin Viksten; [2012]
   Keywords : dagligvaruhandel; HRM; human resource management; ICA; personallönsamhet; personalvårdande investeringar;

   Abstract : Dagligvaruhandeln erbjuder ett stort antal arbetstillfällen i Sverige och antalet anställda i branschen ökar i stadig takt. Svensken ägnar i genomsnitt två och en halv vecka per år åt att handla och livsmedelsförsäljningen i landet ökar. READ MORE