Essays about: "foreign advertising"

Showing result 1 - 5 of 13 essays containing the words foreign advertising.

  1. 1. Framtidsspaning för svensk mjölk : Identifiering av nyckelfaktorer för att öka konkurrenskraften i svensk mjölk genom jämförelse av strategier

    University essay from SLU/Dept. of People and Society

    Author : Josefine Andersen; Linus Brink; [2023]
    Keywords : Konkurrenskraft; strategi; livsmedelsstrategi; mjölksektor; kartläggning; policy; marknad; svensk mjölkproduktion;

    Abstract : I svensk livsmedelsstrategi som lanserades i juni 2017 skrivs det att konkurrenskraft är en viktig del i utvecklingen av Sveriges animalieproduktion och självförsörjning. Detta ska uppnås genom produktionsökning, expansion på inhemsk och utländsk marknad samt miljömål. Dock har trenderna under de senaste åren varit de motsatta. READ MORE

  3. 2. The Effect of using Asian Models in Foreign Brands' Advertising in China: A Quantitative Study on Customer Reactions

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Haochang Li; Yutong Pi; [2022]
    Keywords : Asian models; advertising effectiveness; China; Self-Referencing; Cultural compatibility;

    Abstract : In this thesis, a specific dimension of marketing in China for foreign brands is investigated. This was accomplished by comparing the impact of two sets of advertisements on advertising effectiveness - one with Asian models included and one with only models from other ethnic groups. READ MORE

  4. 3. Analysis of Chinese millennial consumers' preference for online advertising channel in China

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Liwen Zhang; Jinjing Song; Xinyu Li; [2020]
    Keywords : Online advertising channel; preference; preference difference; Chinese millennial; Taobao user;

    Abstract : An increasing number of foreign companies want to enter the Chinese market. Online advertising is one of the indispensable means of the company's operation and marketing, and foreign companies poorly understood the online advertising channels in China. READ MORE

  5. 4. Swedes' Attitudes to the Use of English in Swedish Advertising

    University essay from Mälardalens högskola/Akademin för utbildning, kultur och kommunikation

    Author : Evelina Carling; [2018]
    Keywords : Logotypes; brand names; advertising; Swedish; English; attitudes; connotation;

    Abstract : English is commonly used on the Swedish consumer market today. Not only is English present in Swedish print media but it is also highly present in everyday communication amongst Swedes. READ MORE

  6. 5. "The Internet is Watching You" - Why and How George Orwell's 1984 should be taught in the EFL classroom

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Marie Anneling; [2013-08-14]
    Keywords : English as a Foreign Language education; the filter bubble; Integrating literature; Loss of privacy; manipulation; Sociocultural teaching theory; surveillance;

    Abstract : This essay will argue for why and also how the book "1984", by George Orwell should be used in the English as a Foreign Language (EFL) education. Teaching authentic literature from various periods of time is an important part of the EFL education according to the syllabus for Swedish schools. READ MORE