Essays about: "franchise retail"

Found 2 essays containing the words franchise retail.

  1. 1. Omni-Channel Retailing : Blurring the lines between online and offline

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Linda Staflund; Malin Kersmark; [2015]
    Keywords : omni-channel; retailing; integration; channel integration; retail; channel;

    Abstract : Background Omni-channel retailing has developed as an extension of multi-channel retailing. The difference between the concepts is the level of integration, where an omni-channel requires seamless and complete channel integration compared to a multi-channel where the level of integration varies from non-existing to high. READ MORE

  3. 2. Shop employees as a source of innovation : A study of Dutch franchise retail organizations

    University essay from Ekonomihögskolan, ELNU

    Author : Maria Zakharova; Tim Kruisman; [2012]
    Keywords : innovation process; source of innovation; franchise retail; shop employees; stages of innovation process; supply chain integration; franchise; innovatie; innovatieproces; retail; winkelmedewerker; winkel; bron van innovatie; franchise; инновации; инновационный процесс; франчайзинг; розничная торговля;

    Abstract : Background: These days in uncertain circumstances and economic downturn, innovation is very important for organizations. This applies also on Dutch franchise retail organizations (DFRO’s) and its suppliers, which are in focus in this thesis. READ MORE