Essays about: "games industry"

Showing result 1 - 5 of 203 essays containing the words games industry.

  1. 1. Perceptual Sensitivity to Video Degradations in a Simulated Cloud-Gaming Environment: An Empirical Study through Subjective Tests

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Boli Gao; [2023]
    Keywords : ;

    Abstract : Cloud gaming, often referred to as gaming on demand or game streaming, is a contemporary form of online gaming. It operates by running video games on powerful, remote servers and streaming them in realtime directly to a user’s device. READ MORE

  3. 2. Prototyping Tool for Large Scale Interactive Experiences

    University essay from Lunds universitet/Institutionen för designvetenskaper

    Author : Venkata Satya Anurag Gargeya Unnava; Yiyang Liu; [2023]
    Keywords : Virtual Reality; Augmented Reality; Interactive Content; Large Scale Interactive Content; Visualizer; Simulations; Technology and Engineering;

    Abstract : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. READ MORE

  4. 3. "Game" and "Development": The Two Theories of Dysfunction

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Yuki Tsuchida; Batuhan Ertas; [2023]
    Keywords : Video Games; Dysfunctions; Levers of Control; Grounded Theory; Value;

    Abstract : This Master's thesis in Business & Management delves into the intriguing question of why video games fail. Our aim is to uncover potential answers and shed light on this complex issue. To achieve this, we adopted a Grounded Theory approach as our methodology. READ MORE

  5. 4. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  6. 5. How character gameplay identities are preserved across genres : A case study of Pokémon Trainer in Super Smash Bros.

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Cédric Le Therisien; James Young-Rogers; [2023]
    Keywords : Game Design; Gameplay Design; Pokémon; Super Smash Bros.; Systems Theory;

    Abstract : Deeper understanding of character gameplay identity is crucial for designers in an industry where crossover content is more commonplace than ever. Despite its relevance, however, research in the field of game design has yet to be widely conducted on character gameplay identity. READ MORE