Essays about: "global e-commerce"
Showing result 1 - 5 of 46 essays containing the words global e-commerce.
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1. An inventory optimization toolbox in SMEs
University essay from Göteborgs universitet/Graduate SchoolAbstract : Introduction - The globalization of e-commerce and the emergence of supply chains have allowed SMEs to join in shaping the global economy. Although SMEs contribute a lot to global development, they usually experience a number of challenges in their daily operations affecting their profitability and performance. READ MORE
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2. Impacts of IoT on Supply chain management : Case of E-commerce Firms
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : In a complex and challenging global economy for supply chains to improve their performance, different types of technologies are deployed. The Internet of things (IoT) as one of these technologies enables devices to be connected via a network, i.e. internet. READ MORE
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3. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns
University essay from SLU/Dept. of EconomicsAbstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE
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4. Predicting Customer Churn in E-commerce Using Statistical Modeling and Feature Importance Analysis : A Comparison of Random Forest and Logistic Regression Approaches
University essay from Umeå universitet/Institutionen för matematik och matematisk statistikAbstract : While operating in online markets offers opportunities for expanded assortment and convenience, it also poses challenges such as increased competition and the need to build personal relationships with customers. Customer retention be- comes crucial in maintaining a successful business, emphasizing the importance of understanding customer behavior. READ MORE
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5. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. READ MORE