Essays about: "global marketing problems"

Showing result 16 - 20 of 24 essays containing the words global marketing problems.

1. 16. The rural agribusiness development and environmental conservation in highland areas of Peru : An analysis of the current and future situation of organic farming in three districts of the Lurin River Basin

   University essay from KTH/Industriell ekologi

   Author : Guido Atilio Vega Moreno; [2010]
   Keywords : Rural agribusiness; agroecology; environmental conservation; small-farmers;

   Abstract : Rural agro-industry gives added value to peasant‟s agricultural production. In Peru, many small farmers from highland areas are linked in this activity as a means of subsistence. These farmers, since ancient times, have performed all their field activities in balance with nature. READ MORE

3. 17. The Internationalization of SMEs within the medical technology industry. : -How to make it in the global world

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : David Malmström; Carl Hed; [2010]
   Keywords : ;

   Abstract : The world gets smaller and smaller and goods, services, people and information are nowadays more and more able to freely cross borders. Half of the Swedish GNP consists of export and almost 70 % of that amount is goods. Because of today’s increasing globalization, the Swedish firms are now faced with both new opportunities and threats. READ MORE

4. 18. Airflow Entering Sweden : a global marketing research: decision-making and applied approach

   University essay from Institutionen för ekonomi

   Author : Yuanyuan Liu; Yang Shen; [2009]
   Keywords : marketing research; ecological factor; sociocultural factor; technological factor; competitive factor; economic factor; political legal factor; and heater market;

   Abstract : Problem: A Polish company produces heaters wants to enter the Swedish market. The decision maker needs information about the Swedish market both the general information about Sweden and specific information about the Swedish heater market. READ MORE

5. 19. Business to consumer web-site under the financial crisis

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Yi Gao; Liangjun Ying; [2009]
   Keywords : financial crisis; Electronic commerce; price strategy; promotion strategy;

   Abstract : Global financial crisis, triggered by the U.S. sub-prime mortgage crisis, is now the hot issue all over the world. The crisis has already slowed down the world economy and brought great shocks to almost every industry. READ MORE

6. 20. The Influence of Marketing Mix on Swedish Consumers’ DecisionMaking-A Study of Haier Home Appliance Company

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Xiaochen Wang; Xiaoran Wang; [2009]
   Keywords : ;

   Abstract : The increase in international business and global corporations have changedtraditional way to do business, including marketing research and havestimulated the needs for international marketing research, which is to gatherdata about customers in international markets, and to monitor trends in thesemarkets, as well as to conduct research to help decision maker to choose theappropriate strategies. (David and George, 2001)The increase in the globalbusiness has highlighted the importance of the problems related tointernational research. READ MORE