Essays about: "global marketing problems"

Showing result 6 - 10 of 24 essays containing the words global marketing problems.

  1. 6. The Differentiation of a Nation : The Swedish Nation Brand Management

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Adam Kinnwall; [2017]
    Keywords : International Relations; Communication; Marketing; Sweden; Public Diplomacy; Nation Branding; Corporate Branding; Nation Brand; Competitive Identity; Brand; Reputation; Brand Management; Swedish Institute;

    Abstract : This paper aims to highlight how the recent developments in international relations has created a environment with increased competition between countries for attention and assets and how these changes has promoted the increased use of public diplomacy  to reach out to new actors. The study will focus on the public diplomacy sub-discipline of nation branding. READ MORE

  3. 7. Menstrual cups - a sustainable way to achieve economic benefits in Kenya : How to empower women in a society with only small measures

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Cajsa Baars; Josefine Tapper; [2017]
    Keywords : Menstrual cup; menstrual cups; Kenya; Nairobi; economic benefits; sustainable; sustainability; menstruation; period; women; society; menskopp; menskoppar; Kenya; Nairobi; ekonomisk lönsamhet; hållbarhet; hållbar; mens; menstruation; kvinnor; samhälle;

    Abstract : This bachelor thesis is based on a field study conducted in Nairobi, Kenya, and intends to elucidate the systematic crimes against humanity that the inability to handle menstruation properly causes every day. Women who live under poor circumstances and lack access to basic needs, such as sanitary facilities and running water are the ones who suffer the most. READ MORE

  4. 8. Zero Energy Buildings : A concept review and case study of terraced houses in Sweden

    University essay from KTH/Energiteknik

    Author : Gina Sjöberg; Kristina Nilsson Bromander; [2016]
    Keywords : ;

    Abstract : The building sector consumes about 40 % of the total global primary energy, 60 % of the total electricity and accounts for about 30 % of all greenhouse gas emissions (UNEP, 2015). The zero energy building (ZEB) concept is considered as a step towards reducing the environmental impact of the building sector (European Parliment, Council of the European Union, 2010). READ MORE

  5. 9. Sustainable Tourism Development in Gjirokastra : a current situation analysis

    University essay from Högskolan i Halmstad/Sektionen för humaniora (HUM)

    Author : Sara Grevsjö; Mehran Noorzaei; [2014]
    Keywords : tourism; sustainability; sustainable development; tourism development; sustainable tourism; gjirokastra; albania; culture; nature; economy; cultural heritage; world heritage managment; world heritage; turism; hållbarhet; hållbar turismutveckling; turismutveckling; gjirokastra; albanien; kulturarv; världsvarv; hållbar utveckling; kulturarv utan gränser;

    Abstract : The typical tourism planning and development process can be divided into different phases: preparation (goals and objectives), research, conclusions, recommendations, implementation, monitoring & evaluation. This thesis is a part of such a development process and position itself in the research phase with the aim to create a knowledge base for future sustainable development of tourism in the world heritage city of Gjirokastra in the southern part of Albania. READ MORE

  6. 10. Drivers and barriers for relocation of freight operators to smaller airports - A case study at Jönköping airport (Axamo)

    University essay from IHH, Marketing and Logistics

    Author : Panagiotis Angelopoulos; Piia Leivo; [2013]
    Keywords : Freight operators; small airports; relocation; express services;

    Abstract : Air freight sector has been a growing market worldwide for many years. The rapid growth of scheduled freight aircraft services in particular has been a remarkable feature of the international airline industry during the past decades. READ MORE