Essays about: "global marketing problems"

Showing result 21 - 24 of 24 essays containing the words global marketing problems.

1. 21. Strategies Used By Logistics Firms To Minimize Costs And Maximize Services : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Kenneth Ebi-Ndie; [2009]
   Keywords : Logistics; Customer Service; Order Processing; Distribution; Channel Designs; Terminals; Storage and Handling of Inventory; Material Handling Devices.;

   Abstract : Aim: More and more organizations worldwide want to develop products for global markets. At the same time, they need to make their products available in the global market to be competitive. One of today's trends to solve this problem of making products in the global market is by involving logistics to manage complex distribution requirements. READ MORE

3. 22. Gothenburg´s Image as a Tourism Destination

   University essay from Göteborgs universitet/Graduate Business School

   Author : Nan Chen; Hsin Hsin Pan; [2007-07-19T08:03:16Z]
   Keywords : destination image; Gothenburg; typical tourists; sport tourists; importance-performance analysis; image attributes; image branding;

   Abstract : Destination images are critical to the success of tourism destinations, because they influence both the decision-making behaviour of potential tourists and satisfaction levels regarding the tourist experience. Gothenburg should possess a prominent destination image and distinctive brand in order to gain success in the international market and in today’s increasingly tough global competition. READ MORE

4. 23. International Business Negotiations : A case study of Philips

   University essay from Institutionen för ekonomi och företagande

   Author : Daniella Fjellström; [2005]
   Keywords : Business and economics; International business; international marketing; business-to-business relations; international business negotiations; cross-cultural negotiations; national cultures; Japan; South Korea; Ekonomi;

   Abstract : Negotiations are a frequent part of international business. Parties involved in a negotiation face different problems in reaching a successful outcome. When the parties have different cultural backgrounds the faced problems become more complex. READ MORE

5. 24. Selling relationships for a better world : A study showing the importance of relationships and communication in global procurement organizations

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Fredrik Carleson; [2005]
   Keywords : organisationskommunikation; kundkontakter; relationsmarknadsföring; communication in organizations; customer relations; relationship marketing; Organizational science; Organisationsteori; Press and communication sciences; Journalistik; media; kommunikation; Social Sciences;

   Abstract : Problem: Inter Agency Procurement Services Office (IAPSO) is an office within United Nations Development Programme (UNDP) that handles procurement for governments, non-governmental organizations (NGO's), United Nations agencies, international finance institutions etc. Annually all UNDP offices and organizations are measured for performance and customer satisfaction in a quantitative Bureau of Management (BoM) survey. READ MORE