Essays about: "green communication strategies"

Showing result 1 - 5 of 45 essays containing the words green communication strategies.

  1. 1. Kommunicera mera om biologisk mångfald : hur man genom att engagera trädgårdsägare kan främja den urbana biologiska mångfalden, med Malmö i fokus

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Anna Marnfeldt; [2024]
    Keywords : Urban biologisk mångfald; kommunikation; privat trädgård; Malmö stad;

    Abstract : Biologisk mångfald utgör grunden för naturens livsviktiga funktioner som är avgörande för vår välfärd. Idag hotas den biologiska mångfalden såväl lokalt som globalt, vilket är en oroväckande utveckling för vår framtid. Ett av de hot som biologisk mångfald möter är den ökade urbaniseringen som pågår i världen. READ MORE

  3. 2. PERCEPTION OF URBAN TREES AND THEIR ECOSYSTEM SERVICES

    University essay from Göteborgs universitet / Institutionen för biologi och miljövetenskap

    Author : Emma Dalros Sköld; [2023-08-03]
    Keywords : perceptions; tree preferences; urban trees; ecosystem services;

    Abstract : Global urbanization is one of the most wide-ranging, irreversible, and rapid land-use changes in modern history. Natural elements, such as trees, should be incorporated into cities to produce sustainable urban environments. READ MORE

  4. 3. Narratives for Climate Change Communication in Official Policy Reviews and Suggested Improvements to Aid Sustainable Energy Transition

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Paula Tamussino; [2023]
    Keywords : Sustainable Development; Climate Change Communication; Narrative Research; Strategic Narratives;

    Abstract : There is a considerable gap between what scientists argue is necessary to avoid the most dramatic consequences of climate change and what governments around the world are currently achieving with their mitigation strategies and national pledges. This is partly due to the general inability to communicate solutions to climate change in a desirable way. READ MORE

  5. 4. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Vanessa Nagaoka; [2023]
    Keywords : Green advertisement; consumer perception; intercultural communication; automobile industry; sustainability awareness; Grön reklam; konsumentuppfattning; interkulturell kommunikation; bilindustrin; hållbarhetsmedvetenhet;

    Abstract : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. READ MORE

  6. 5. How Visual Framing and Specificity Framing Influence Buying Decisionsin Fashion E-commerce

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Kimia Emami; Andrea Makarová; [2023]
    Keywords : Visual Framing; Framing of Specificity of Terms; E-commerce; Sustainability; Fashion; User Experience Design;

    Abstract :  Companies face several challenges when it comes to promoting green consumption and designing effective communication strategies for sustainable products.The framing effect, which refers to the presentation of messages, can significantly influence customer perceptions and purchasing intentions. READ MORE