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Showing result 6 - 10 of 19 essays matching the above criteria.

  1. 6. To persuade, or not to persuade: An experimental case study of e-commerce consumer responses to persuasive messages

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Erik Nordberg; Carl Wigow; [2020]
    Keywords : Persuasion; Green Pop-up Advertisement; Attitude-Behavior Gap; E-commerce; Second-Hand Retail;

    Abstract : One of the biggest challenges e-commerce face today is how to encourage website visitors to act. The purpose of this thesis was to explore whether persuasion strategies had the potential to get website visitors to act by bridging the gap between attitudes (i.e. what people think) and behaviors (i. READ MORE

  3. 7. Value Enhancers and Inhibitors for Green Purchasing Behavior : Attitudes towards green products within the food industry among young Swedish consumers.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Hannah Gustafsson; Lawko Karim; Helmie Säll Fuglerud; [2019]
    Keywords : Green marketing; purchasing behavior; green purchasing behavior; food industry; green consumer goods; Swedish consumption; young consumer behavior.;

    Abstract : Abstract Problem: Food consumption represents the largest contributor to climate change in Sweden, with activities that contribute to excess waste and greenhouse gas emissions. Although studies indicate positive attitudes towards green purchasing behavior among young Swedish consumers, inconsistency between green purchasing intent and actual behavior have been noticed. READ MORE

  4. 8. A study about purchase intentions for a green durable good

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Johanna Persson; [2018]
    Keywords : Purchase intention; Green durable goods; Green production; Green consumption; Köpintention; Miljövänliga produkter med lång livslängd; Miljövänlig produktion; Miljövänlig konsumtion;

    Abstract : Background Due to increased environmental issues around the world, people are getting more and more aware of the effects of their consumption and their influence on the environment. Companies have therefore started to provide green products to the market to satisfy customer demand. READ MORE

  5. 9. The relationship of internal, social and external determinants towards the green purchase intention of German Generation Y for fast moving consumer goods

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Svenja Bouwmann; Ilona Schnieder; [2017]
    Keywords : German Generation Y; green marketing; purchase intention; internal; social and external determinants; FMCGs;

    Abstract : Purpose – The purpose of this thesis is to test the relationship of internal and social determinants (environmental attitude, social/subjective norms and perceived behavioural control) as well as external determinants (green marketing tools) towards the green purchase intention of German Generation Y for fast moving consumer goods (FMCGs). Design/methodology/approach – An online questionnaire was distributed to people of the German Generation Y (aged between 21 and 37) using non-probability sampling by means of volunteer and convenient sampling. READ MORE

  6. 10. Going Lean and Green on Your Mobile Machine : A Quantitative Marketing Placebo Effect Study on Eco-Labelled Technology

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Weronika Bojanowicz; Lina Mattsson; Heidi Nilsson; [2016]
    Keywords : Consumer behaviour; marketing placebo effect; experiments; eco-labelling; environmental concern; consumer attitudes; technology; technology acceptance model;

    Abstract : The environmental concern has become a well discussed topic within today’s society and as a result awareness of the impact human behaviour has on the environment is continuously increasing. This concern is something companies take advantage of when marketing, as for instance by promoting their products or services as eco-labelled. READ MORE