Advanced search

Showing result 16 - 19 of 19 essays matching the above criteria.

  1. 16. Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing

    University essay from Företagsekonomiska institutionen

    Author : Mikael Forsberg; Sara-Maria Löfvenberg; [2011]
    Keywords : Branding; Consumer Behavior; Consumer Value Creation; Decision-making; Differentiation; Eco; Ecological; Environmentally Conscious Behavior; Fast Moving Consumer Goods FMCG ; Green Consumer; Green Marketing; In-store marketing; Marketing; Organic; Purchase decision; Socially Desirable; Value Creation.;

    Abstract : Abstract Authors: Mikael Forsberg and Sara-Maria Löfvenberg Tutor: Susanne Åberg Title: Socially Desirable Fast Moving Consumer Goods – A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing Keywords Branding, Consumer Behavior, Consumer Value Creation, Decision-making, Differentiation, Eco, Ecological, Environmentally Conscious Behavior, Fast Moving Consumer Goods (FMCG), Green Consumer, Green Marketing, In-store marketing, Marketing, Organic, Purchase decision, Socially Desirable, Value Creation. Background and Problem Consumers today are more environmentally conscious than ever. READ MORE

  3. 17. Counterfeiting and piracy from a rightholders perspective

    University essay from Lunds universitet/Juridiska institutionen

    Author : Jeanette Almborg; [2008]
    Keywords : Immaterialrätt; Law and Political Science;

    Abstract : This essay focuses on the increasing problems for companies and right-holders with counterfeited and pirated goods in the European Union and the problems for right holders to enforce their IPR rights. Will IPRED1 make a difference and is there really a need for the new Directive of Enforcement 2004/48/EG, or do the sanctions according to the TRIPS Agreement suffice. READ MORE

  4. 18. The Green Consumer : A Study of Income and Organic Consumption

    University essay from Internationella Handelshögskolan

    Author : Emma Jakobsen; Maja Svensson; [2008]
    Keywords : Organic consumption; income elasticity; Lancaster’s consumer theory; characteristics of goods; demographics; the green consumer.;

    Abstract : Organic consumption is currently experiencing a boom of sales on the Swedish and international market. Whether this occurrence is a contemporary trend or if it will prove to be sustainable in the future, the demographics of the so-called ‘green consumer’ are of great interest for economic agents on markets such as foods and textiles. READ MORE

  5. 19. The right to health and right to intellectual property in the EU. Analysis of the internal and external policies.

    University essay from Lunds universitet/Juridiska institutionen

    Author : Beata Faracik; [2002]
    Keywords : Human Rights Law and Intellectual Property Rights; Law and Political Science;

    Abstract : It is very common nowadays to speak of an ''information society'' in which control of information or information based knowledge has replaced control over matter as an ultimate source of economic power. The intellectual creations protected through patents, trade marks, copyrights etc constitute often a huge part of the companies' intangible assets. READ MORE