Essays about: "green marketing case study"

Showing result 11 - 15 of 65 essays containing the words green marketing case study.

  1. 11. Att särskilja sig genom grön marknadsföring : en flerfallstudie på modebranschen

    University essay from SLU/Dept. of Economics

    Author : Adrian Cicek; Alexander Wallin; [2022]
    Keywords : Grön marknadsföring; marknadskommunikation; AIDA-modellen; positionering legitimitet;

    Abstract : I dagens samhälle har den gröna marknadsföringen blivit allt vanligare, det beror på att konsumenter har blivit medvetna om klimatförändringar som modeindustrin står för. Modeföretagen har stor påverkan på klimatet samtidigt som konsumtion av kläder har ökat den senaste tiden. READ MORE

  3. 12. Polymerization of isatin towards polymers for anion exchange membranes and gas separation applications

    University essay from Lunds universitet/Kemiska institutionen

    Author : Simone Facchini; [2022]
    Keywords : organic chemistry; membranes; isatin; polymers; Chemistry;

    Abstract : In a world where the problem of energy resources, pollution and all aspects related to these issues becomes more and more dominant, a greater commitment is needed in the search for solutions. The goal of this project is to make a contribution to the research and development of new materials to reduce the environmental impact in some fields. READ MORE

  4. 13. Secret sustainability: A case study of why a company might go silent with its green achievements

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Antonia Alan; Jenny Trolläng; [2022]
    Keywords : Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

    Abstract : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. READ MORE

  5. 14. Green or Blue? Am I being ‘washed’?  The Way Sustainable Luxury Fashion Brands Communicate Sustainability Practices in their Websites : The case of Stella McCartney and Gucci

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Author : Alvia Zuhadmono; [2022]
    Keywords : sustainable communication; sustainable fashion; greenwashing; bluewashing; sustainable luxury fashion brands; Gucci; Stella McCartney; luxury fashion; sustainable communications in the websites; greenwashing in the fashion industry; bluewashing in the fashion industry;

    Abstract : This case study examines how luxury fashion brands communicate their sustainability practices on the brands' sustainability page on the company's website and whether selected luxury fashion brands are greenwashing and bluewashing. The luxury brands selected for this study are Stella McCartney and Gucci, on the grounds that both brands have different types of businesses and approaches. READ MORE

  6. 15. Bridging the Attitude-Behavior Gap : A case study for how an FMCG company may decrease the attitude-behavior gap

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Josefin Norstedt; Felix Sjölinder; [2021]
    Keywords : ;

    Abstract : Marketing has a vital role in encouraging sustainable consumption. The purpose of this study is to examine how a company’s holistic green marketing orientation affects the ability to decrease the attitude-behavior gap in the FMCG industry. The attitude-behavior gap is caused by different barriers consumers face in sustainable consumption. READ MORE