Essays about: "Stella McCartney"

Found 3 essays containing the words Stella McCartney.

  1. 1. Green or Blue? Am I being ‘washed’?  The Way Sustainable Luxury Fashion Brands Communicate Sustainability Practices in their Websites : The case of Stella McCartney and Gucci

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Author : Alvia Zuhadmono; [2022]
    Keywords : sustainable communication; sustainable fashion; greenwashing; bluewashing; sustainable luxury fashion brands; Gucci; Stella McCartney; luxury fashion; sustainable communications in the websites; greenwashing in the fashion industry; bluewashing in the fashion industry;

    Abstract : This case study examines how luxury fashion brands communicate their sustainability practices on the brands' sustainability page on the company's website and whether selected luxury fashion brands are greenwashing and bluewashing. The luxury brands selected for this study are Stella McCartney and Gucci, on the grounds that both brands have different types of businesses and approaches. READ MORE

  3. 2. Ethical Fashion Branding : Multiple Case Studies of Mission Statements and Fashion Films

    University essay from Stockholms universitet/Modevetenskap

    Author : Rafa Salti; [2017]
    Keywords : Ethical fashion; branding; mission statements; fashion film; ethical consumption; sensorial value; H M; Stella McCartney; People Tree.;

    Abstract : This paper is an attempt to identify new ways to improve consumer’s response to ethical fashion branding through written mission statements and fashion films. It examines material by three fashion brands: H&M, Stella McCartney and People Tree. READ MORE

  4. 3. Branding and Gender : - How adidas communicate gender values

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Annie Berntson; Christina Jarnemo; Minna Philipson; [2006]
    Keywords : Branding; gender; marketing; adidas;

    Abstract : This thesis discusses how adidas differentiate their communication to reach women and make the adidas brand more appealing to females. The adidas brand has always had their main focus on sportswear for men. This has led to the brand being perceived as masculine and it makes it hard for the female consumer to identify with adidas. READ MORE