Essays about: "guerilla marketing"

Found 2 essays containing the words guerilla marketing.

1. 1. Expressive Generation - Educational Guerilla Marketing

   University essay from Malmö högskola/Institutionen för konst, kultur och kommunikation (K3)

   Author : Camila Garay; Emilia Millner; [2008]
   Keywords : graphic design; social;

   Abstract : “A creative city requires creative solutions” was one of the many insights we got when conduction our examination project together with a Minor Field Study, in Cape Town/South Africa. This report is a window into our South African design adventure and explores the question; how can we create an expressive and dynamic campaign that will succeed in a vibrant city like Cape Town? Under the wing of our assigners at The Frank Joubert Art Centre we created an edgy and interactive campaign for The Expressive Generation Exhibition, that plays with both its environment and its viewer. READ MORE

3. 2. Public attitudes towards the use of marketing and communication by global non-profit organizations

   University essay from Ekonomihögskolan, EHV

   Author : Daniel Ackermann; Tim Kruisman; [2007]
   Keywords : NPO; non-profit organization; non-profit; nonprofit; marketing; communication; guerrilla; guerilla;

   Abstract : Title: Public attitudes towards the use of marketing and communication by global non-profit organizations Background: The importance of the non-profit sector and the commercialization in it is increasing. The organizations have to deal with more competition in the fundraising market on the one hand, and they are on the other hand confronted with people who are blocking the recognition of conventional marketing expressions. READ MORE