Essays about: "hospitality marketing."

Showing result 1 - 5 of 26 essays containing the words hospitality marketing..

  1. 1. Hotels in Sweden in the regard of green marketing

    University essay from Södertörns högskola/Turismvetenskap

    Author : Elza Jakovele; [2023]
    Keywords : green marketing; hotels; Sweden; managers; discourse; sustainability;

    Abstract : Although marketing has been prevalent for many decades, the concept of green marketing remains relatively novel to both consumers and businesses. In the light of the evolving global climate, and escalating concerns regarding sustainability, businesses are compelled to explore new approaches. READ MORE

  3. 2. How digitalization and package deals can be measured and compared for hotels in the tourism sector : A comparative study of hotels in the counties of Halland and Kalmar

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Hugo Svensson; William Sundén; [2023]
    Keywords : Tourism; Digitalization; Measurement; Digital Marketing; Hotels; Package Deals;

    Abstract : Tourism plays a crucial role in driving economic growth and regional development for countries worldwide as well as spurring economic growth in counties within regions. This thesis delves into the unexplored potential of two Swedish counties, Halland and Kalmar, as tourist destinations. READ MORE

  4. 3. Roll Camera, Roll Sound, Roll the Experience! : the consumer perspective on live shopping as an experience

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Adam Kubiak; David Persson; [2021]
    Keywords : live; shopping; social; business; marketing; experience;

    Abstract : Live shopping is a relatively new phenomenon that combines live streaming with online shopping. Past research has explored live shopping as a functional marketing tool, used to increase sales and purchase intention. READ MORE

  5. 4. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

    University essay from Umeå universitet/Företagsekonomi

    Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
    Keywords : ;

    Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

  6. 5. Discovering the Effects of Sharing Economy for Tourism and Hospitality Industry in the Stockholm and Uppsala Region

    University essay from Uppsala universitet/Industriell teknik

    Author : Pedro Antonio Carrillo Zavala; Barış Süslü; [2020]
    Keywords : ;

    Abstract : The aim of this research is to investigate the current situation of how the growing demand on Peer-to-Peer services (P2P) like Airbnb is affecting the conventional establishments and businesses in the tourism and hospitality (TH) sector in the Stockholm and Uppsala Region. In other words, understanding the effects of the sharing economy (SE) and picturing its place inside (or in the opposite of) the TH industry. READ MORE