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Showing result 1 - 5 of 142 essays matching the above criteria.

  1. 1. Mind The Gap Between Your Intelligence And Choice Architecture

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Liljevall; Emelie Lillskog; [2023-07-03]
    Keywords : Cookie consent notices; cookie banner; choice architecture; consumer choice behaviour; general data protection regulation; GDPR; online privacy; web content analysis;

    Abstract : Digital footprints of online behaviour are now possible to gather through the use of cookies. As a result, consumer activities once considered private are now monitored and used by online businesses and marketers, providing them with information about who we are, what we think, and what we like. READ MORE

  3. 2. Insights of an accessible e-commerce website : Investigating cognitive accessibility in the checkout process

    University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Author : Sanna Jangklint; [2023]
    Keywords : Web accessibility; Cognitive accessibility; E-Commerce; Digital checkout; Cognition;

    Abstract : Accessible web interfaces are crucial for the inclusion and independence of all groups in society. Cognitive accessibility aims to make content more accessible for individuals with cognitive disabilities, such as people with learning disabilities (e.g. dyslexia, dysgraphia) and age-related disabilities (e. READ MORE

  4. 3. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Oskar Eskilsson; Elizabeth Lopez Alushkina; [2023]
    Keywords : Service encounter; Social presence; Mere presence; E-commerce;

    Abstract : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. READ MORE

  5. 4. ”Disgusting pictures” : A study exploring webpages ́ experienced credibility based upon their visual design elements

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Alicia Bernsland; [2023]
    Keywords : credibility; visual design; element; webpage; judgment;

    Abstract : An organization ́s website is often the first contact of a consumer and will therefore probably provide its first impression. Also, as people tend to easily jump from one webpage to the other, an instant judgment of credibility could be made in just a few seconds. READ MORE

  6. 5. Accessible UX in digital 3D application solutions on the example of the planning experience by IKEA : An empirical mixed-method approach beyond accessibility

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Hoang Dung Nguyen; [2023]
    Keywords : Accessibility; Usability; User Experience Design; 3D; WCAG 2.1; Planning Tool; E-Commerce Website; Empirical Mixed-Method Study;

    Abstract : The research investigates the feasibility of applying 2D accessibility guidelines to enhance a 3D digital planning tool's accessibility for individuals with visual impairments. Three primary research questions guide this study. It incorporated a mixed-method data collection approach to comprehensively investigate these questions. READ MORE