Essays about: "Digital checkout"
Found 5 essays containing the words Digital checkout.
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1. Insights of an accessible e-commerce website : Investigating cognitive accessibility in the checkout process
University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)Abstract : Accessible web interfaces are crucial for the inclusion and independence of all groups in society. Cognitive accessibility aims to make content more accessible for individuals with cognitive disabilities, such as people with learning disabilities (e.g. dyslexia, dysgraphia) and age-related disabilities (e. READ MORE
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2. One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This research investigates consumer behaviours within the context of Super Applications (Super Apps) usage, specifically examining Millennials and Generation Z in Sweden utilising the super app, Klarna. Utilising Digital Practice Tracking (DPT) methodology, coupled with observational techniques and post-phenomenological interviews, this research began by identifying patterns in consumer behaviour during super apps usage. READ MORE
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3. Impulsive Buying Behaviour on BNPL Services
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title A quantitative study on the buying behaviour of Generation Z Keywords: Consumer credit, BNPL, consumer behaviour, generation Z, impulsive buying Background: The Buy now, pay later service has been developing rapidly in recent years and is being regarded as one of the fastest-growing modes of digital payments. There is an increasing number of online retailers and platforms partnering with payment solutions companies to offer an easy, seamless checkout experience for their customers. READ MORE
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4. Dark Patterns in Digital Buy Now Pay Later Services
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Buy Now Pay Later (BNPL) is a financial service whereby customers defer payment on a purchase against a short-term debt. While BNPL services have a long history, digital invoice services are now the largest market for BNPL. For the study, two of the largest providers in Sweden, and their checkout interfaces were reviewed for dark patterns. READ MORE
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5. Digitization in Africa: The Adoption and Use of Self-Service Technology in Retail
University essay from Uppsala universitet/InformationssystemAbstract : Service delivery in the twenty-first generation is evolving into more digital forms expanding the consumers' experience and engaging in new forms of communications to consumers through these digital forms. Despite the initiation of self- service technology being widely accepted by consumers within the retail banking industry, the supermarket retail industry has yet to experience the same form of reception and implementation of the self- service technologies (SST). READ MORE