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Showing result 1 - 5 of 19 essays matching the above criteria.

1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

3. 2. Market Communication Strategy : A case study of IKEA

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Martina Alice Spinoglio; [2020]
   Keywords : Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

   Abstract : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. READ MORE

4. 3. Adaptation of Shipment Consolidation and Distribution Network Design to Omni-channel Retailing

   University essay from Lunds universitet/Teknisk logistik

   Author : Johan Deniz; Martin Månsson; [2019]
   Keywords : Technology and Engineering;

   Abstract : Title: Adaptation of shipment consolidation and distribution network design to omni-channel retailing Authors: Johan Deniz, Martin Månsson Supervisor: Joakim Kembro, Department of Industrial Management and Logistics, Faculty of Engineering, Lund University Problem description: Global retailers tend to have complex distribution networks. A part of the complexity stems from trade-offs in deciding which distribution mode to choose when transporting goods from the suppliers to the customers. READ MORE

5. 4. Branding strategy through storytelling in marketing : The other side of the story

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Jonathan Pykälistö; Alexander Fahlstad; [2019]
   Keywords : Brand Identity; Brand Image; Storytelling; Branding Strategy; Marketing Strategies;

   Abstract : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. READ MORE

6. 5. Direct Material Safety Stock Standard - A Study at IKEA Industry

   University essay from Lunds universitet/Teknisk logistik

   Author : Oskar Strömberg; Oscar Gustavsson; [2018]
   Keywords : Safety stock; safety time; safety stock under MRP; inventory control; Combining safety stock and safety time; decision support framework; Technology and Engineering;

   Abstract : Title: Direct Material Safety Stock Standard Authors: Oscar Gustavsson, Oskar Strömberg Supervisors: Gustaf Lilja, IKEA Industry Eva Berg, Division of Industrial management and logistics, Lund University Contribution: This thesis has been a complete elaboration between the two authors. Each author has been involved in every part of the process. READ MORE