Essays about: "importance of distribution channels"

Showing result 21 - 25 of 28 essays containing the words importance of distribution channels.

1. 21. Globally standardised vs. locally adapted packaging - A case study at Sony Ericsson Mobile Communications AB

   University essay from Lunds universitet/Förpackningslogistik

   Author : Magnus Fagerlund; Jonas Körner; [2010]
   Keywords : standardisation and adaptation.; packaging logistics; packaging strategy; packaging portfolio; Technology and Engineering;

   Abstract : This thesis explore how the balance of a packaging standardisation and adaptation strategy, from a distribution and sales perspective on different markets, can satisfy the markets needs and increase sales. An inductive approach has been used as well as the thesis is both explorative and explanatory. READ MORE

3. 22. Standardizing or adapting the marketing mix across culture : a study case: Agatha

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Elise Meyer; Ingrid Bernier; [2010]
   Keywords : ;

   Abstract : Title: Standardizing or adapting the marketing mix across culture Authors: Ingrid Bernier and Elise Meyer Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Culture, international marketing, marketing strategies, standardization and adaptation Purpose: Compare two strategies, standardization and adaptation, to show how companies manage cultural differences. Method: Our research method is a descriptive one. READ MORE

4. 23. Entry barriers on the training simulator market for construction vehicles in Europe

   University essay from Ekonomihögskolan, ELNU

   Author : Dan Fjeldheim Ek; Anes Mulisic; Filip Syta; [2010]
   Keywords : ;

   Abstract : The research question, which we will answer in this paper, is following: What are the four entry barriers that are most difficult to overcome when entering the training simulator market for construction vehicles in Europe? To answer this research question we performed a study on nine companies in the training simulator market for construction vehicles and asked them to rank 25 entry barriers on a Likert scale in order of importance. The results of our research study show us the barriers of importance. READ MORE

5. 24. The Importance of People on Delivering Service Quality :   A study in Svenska Handelsbanken of Gävle

   University essay from Institutionen för ekonomi

   Author : Duoli Chen; Minxuan Yu; [2009]
   Keywords : People; Human resource strategy; Employee; Service culture; Service quality; Bank;

   Abstract : Aim: Banks in Sweden appear extend through different distribution channels. The role of branch banking has changed to provide advisory services and sell the banks' products and service which is an approach involves the people interactions. Service employees are associated with the organization service quality and customer satisfaction. READ MORE

6. 25. STANDARDIZING OR ADAPTING MARKETING STRATEGIES ACROSS BOARDERS - A CASE STUDY OF GETINGE AB

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Helena Piirainen; Dzejna Seta; [2008]
   Keywords : standardization; adaptation;

   Abstract : The purpose of this study is to examine how the social/cultural, legal, economic, political and technological environment in international markets affects a firm’s standardization and adaptation of the marketing mix. This study investigates Getinge ABs actions on the German and the Chinese market. READ MORE