Essays about: "importance of promotional mix"

Found 2 essays containing the words importance of promotional mix.

1. 1. Marketing through Promotional Items

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Fredrik Linnér; Marcus Daleke; [2011]
   Keywords : Promotional items; Brand Orientation; Brand Identity Strategy; Integrated Marketing Communication;

   Abstract : The rapid increase in communication channels seen during the last two decades has suggested an increased importance in the coordination of a consistent marketing message through all channels of communication. "Promotional items" however is a channel that is seen as secondary, or even negligible in many companies' larger marketing mix. READ MORE

3. 2. Public attitudes towards the use of marketing and communication by global non-profit organizations

   University essay from Ekonomihögskolan, EHV

   Author : Daniel Ackermann; Tim Kruisman; [2007]
   Keywords : NPO; non-profit organization; non-profit; nonprofit; marketing; communication; guerrilla; guerilla;

   Abstract : Title: Public attitudes towards the use of marketing and communication by global non-profit organizations Background: The importance of the non-profit sector and the commercialization in it is increasing. The organizations have to deal with more competition in the fundraising market on the one hand, and they are on the other hand confronted with people who are blocking the recognition of conventional marketing expressions. READ MORE