Essays about: "in-store placement"
Showing result 1 - 5 of 6 essays containing the words in-store placement.
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1. Improving sales forecasting : A study about the usefulness of geo-positioning and sales correlation data in forecasting of grocery sales
University essay from Uppsala universitet/Avdelningen för beräkningsvetenskapAbstract : The topic of this master thesis is to determine whether product positioning and sales correlation can improve sales forecasting of groceries. Previous studies have stated that the sales of groceries are related to their in-store placement. If this holds, it might be possible to use that relation to perform forecasting of sales. READ MORE
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2. Choice editing for sustainable development : consumer attitudes toward food retailers limiting food choices
University essay from SLU/Department of Molecular SciencesAbstract : Society is facing significant challenges in transforming to a sustainable food system where healthy food is provided, while reducing the negative environmental impact. Yet, it is debatable whose responsibility it is to provide healthy, environmentally friendly food from sustainable food systems. READ MORE
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3. Impact of private labels' in-store placement on consumers' quality perception and purchase intention : An empirical study investigating Apoteket AB
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Titel Impact of private labels' in-store placement on consumers' quality perception and purchase intention – An empirical study investigating Apoteket AB Date 2016-06-03 Level Master Thesis in Business Administration, 15 ECTS Institution School of Business, Society and Engineering – Mälardalen University Authors Sofia Helleday Claudia Kögler 26th May 1993 12th September 1991 Supervisor Konstantin Lampou Keywords Private labels, in-store placement, quality perception, purchase intention Research questions How do specific in-store placements of a private label product affect consumers' quality perception? How do specific in-store placements of a private label product affect consumers' purchase intention? Purpose The purpose of this study is to investigate a potential impact of private labels' in-store placement on consumers' quality perception and purchase intention with a view to the Swedish pharmacy market – namely, Apoteket AB, which is regarded as the research's case example. Method Systematic observations were carried out in two Apoteket AB stores first, which facilitated the structure of the customer survey. READ MORE
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4. Contactless mobile payments in Europe : Stakeholders´ perspective on ecosystem issues and developments
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : A progressive shift from cash and card –based in-store payments, towards contactless mobile payments, is currently in the making on the European market. This shift would imply payments in stores to be performed in a fast, simple, secure and preferably less costly manner, between a consumer´s mobile phone and a merchant´s payment terminal. READ MORE
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5. Medium Effectiveness:Placement Strategies for Digital Signage : Inside and Outside Store Locations
University essay from Handelshögskolan vid Umeå universitetAbstract : In this age of ubiquitous advertisement, people are getting more and more burdened withadvertising clutter. Digital Signage (DS) has evolved to be a new medium that can cut throughthis clutter and reach a large number of consumers. READ MORE
