Essays about: "Digital Signage"

Showing result 1 - 5 of 10 essays containing the words Digital Signage.

  1. 1. Application of Value Proposition Design to a high-tech business market product

    University essay from Lunds universitet/Innovationsteknik

    Author : Claudio Gandra; Johan Hansson; [2021]
    Keywords : Value Proposition Design; Customer needs assessment; Digital Signage; Interactive Digital Signage; Problem-solution fit; Business and Economics;

    Abstract : In early 2019, a system of sensors, projectors, and software was created for the purpose of improving the experience of entering Sony’s offices in Lund, Sweden. The system attracted attention, both internally and externally, and grew organically in features and scope to meet the needs of its initial customers. READ MORE

  2. 2. Reinventing Traditional Shopping

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Erika Wamsler; Linnea Jonsson; [2018]
    Keywords : Retailing; Digitalization; Smart stores; Advanced technology; Brick and mortar; Experience marketing;

    Abstract : Digitalization has impacted online retailing heavily, however traditional stores have not changed as much in comparison. Earlier studies have not only suggested how stores could reinvent themselves, but also indicated that brands could have great advantages by doing so. READ MORE

  3. 3. Large digital screen as a corporate communication channel : Enhancing the dissemination of information, administration and interaction

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Tove Bäckström; [2018]
    Keywords : Digital Signage; interaction; design; user engagement;

    Abstract : Public areas are more and more equipped with digital screens that are used to inform or promote a particular product. This is a way to communicate with the people on that area. The idea is to get people's attention, make them read and take in information and possibly buy the product that is marketed. READ MORE

  4. 4. THE ROLE OF PRINT AND SOCIAL MEDIA IN SOCIAL MOVEMENTS: THE CASE OF BRING BACK OUR GIRLS

    University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

    Author : ABDULAZEEZ MAJEK KAREEM; [2017]
    Keywords : MEDIA; SOCIAL MOVEMENT; PRINT MEDIA; SOCIAL MEDIA; BRING BACK OUR GIRLS; SOCIAL MOBILISATION; RESOURCE MOBILISATION;

    Abstract : AbstractThis thesis critically examines the impact of print and social media in a social movement by using Bring Back Our Girls as a case study, which depicts the abduction of girls by warlords in Africa. Today, due to social inequality, activists do not possess the same budget as larger companies for advertising and mass communications. READ MORE

  5. 5. Smart Bus Shelters: Enhancing Public Information Systems in Bus Shelters by Integrating Smart IoT solutions

    University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS); Malmö högskola/Fakulteten för teknik och samhälle (TS)

    Author : Kelvin Wachira; Joel Karthik; [2016]
    Keywords : IOT; Smart;

    Abstract : Various initiatives are carried out towards developing Smart cities that aim to make cities more sustainable. The Internet of Things (IoT) is a key aspect, where sensors are integrated in various „things‟, creating devices that are aware of, and respond to their environment. READ MORE