Essays about: "Md Iftekharul Islam"

Found 1 essay containing the words Md Iftekharul Islam.

  1. 1. Medium Effectiveness:Placement Strategies for Digital Signage : Inside and Outside Store Locations

    University essay from Handelshögskolan vid Umeå universitet

    Author : Md Iftekharul Islam; Anahita Dahmalani; [2010]
    Keywords : Advertising Effectiveness; Medium Effectiveness; Digital Signage; ARM; Recall; Attention; Buying interest; Liking; Media; Central processing; Peripheral Processing; Inside of store; Outside of store;

    Abstract : In this age of ubiquitous advertisement, people are getting more and more burdened withadvertising clutter. Digital Signage (DS) has evolved to be a new medium that can cut throughthis clutter and reach a large number of consumers. READ MORE