Essays about: "international markets"
Showing result 31 - 35 of 660 essays containing the words international markets.
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31. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE
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32. Cultural differences in the cross-border M&A between Japanese and Swedish companies - A qualitative research on the influence of cultural differences and how the differences are addressed in cross-border M&A between Japanese and Swedish companies
University essay from Göteborgs universitet/Graduate SchoolAbstract : Cross–border M&As are one of the most widespread entry modes for organizations to enter new markets, and the number of cross–border M&As is expected to increase in the future. Considering the process involves companies from different countries, the cultural aspect is crucial. READ MORE
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33. Global Supply Chains at a Crossroads - A multiple case study investigating the process of Volvo Cars’ & H&M Group’s reconfiguration of their global supply chains
University essay from Göteborgs universitet/Graduate SchoolAbstract : Globalization and falling barriers to international trade have incentivized firms to relocate activities to foreign markets in pursuit of greater returns. MNCs today often have global supply chains with high degrees of interdependence where a disruption at one end of the supply chain often affects the whole network. READ MORE
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34. The Impact of the Country Context in the Entrepreneurial Process
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The thesis aims to research how Swedish entrepreneurs can be influenced in their entrepreneurial process due to the country context in foreign markets. The country context involves essential country-specific factors that influence the process, and three factors are significantly meaningful; political, economic, and cultural. READ MORE
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35. Entrepreneurial Ecosystem Challenges for AI Startups Internationalization : Evidence from Emerging Markets Case Studies
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The process of internationalization may be more difficult for emerging markets' artificial intelligence startups (AI startups) due to several challenges. These challenges include weak institutions, limited financial support, political instability, lack of adequate local infrastructure. READ MORE
