Essays about: "international relationship in business to business"

Showing result 1 - 5 of 172 essays containing the words international relationship in business to business.

  1. 1. To Adapt, or not to Adapt, that is the Question : How Swedish companies view cultural differences in Asia and adapt if necessary 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Markus Bodbacka; Felix Norgren; [2019]
    Keywords : culture; relationships; code of conduct; cross-cultural learning;

    Abstract : Abstract Title: To adapt, or not to adapt, that is the question – How Swedish companies view cultural differences in Asia and adapt if necessary Authors: Felix Norgren and Markus Bodbacka Supervisor: Selcen Öztürkcan Examiner: Susanne Sandberg Course: 19VT-2FE51E Business Administration III ­ Degree Project with specialization in International Business Problem discussion: The problem regarding this research-subject is that there is not as much recent research as one might think regarding this specific area. The problem is access to recent research made on how Swedish companies adapt to Asian business cultures. READ MORE

  2. 2. How do B2B companies approach CRM and the management of customer data in today’s era of social media and GDPR? : A Multiple Case Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Isabel Degerman; Johanna Eckerbom; Hong Gu; [2019]
    Keywords : Relationship marketing; CRM; CRM systems; Social media; Social CRM; GDPR; Customer data;

    Abstract : This multiple case study focuses on the customer relationship management (CRM) processes and the management of customer data within two international business-to-business (B2B) companies based in the southern parts of Sweden.  This study explores and compares these companies’ approaches to CRM in today’s era of social media and the General Data Protection Regulation (GDPR). READ MORE

  3. 3. The Environmental Kuznets Curve: Examining the relationship between income and technology-adjusted consumption-based CO2 emissions

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Marieke van Beek; [2019]
    Keywords : Environmental Kuznets Curve; CO2 emissions; Technology-adjustment; Business and Economics;

    Abstract : This study aims to investigate whether countries succeed to reduce their contribution to global emissions when countries reach higher levels of income. As a result of rapid changes in international trade, a country’s emission responsibility goes beyond national borders, which should be adequately captured in their carbon footprint. READ MORE

  4. 4. The relationship between country characteristics, development levels and brain drain - A quantitative analysis

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Ella Bråve; [2019]
    Keywords : Brain drain; development levels; high-skilled migration; push- and pull-factors; Business and Economics;

    Abstract : Brain drain refers to the international migration of highly skilled people. It can affect countries of all development levels, but it is the brain drain from developing countries that has garnered the most attention. READ MORE

  5. 5. Did the “China Shock” affect British voters’ attitudes and voting behavior in Brexit?

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Frida Alvarsson; [2019]
    Keywords : Brexit; anti-globalization; trade exposure; import competition; “China shock”; voting behavior; voters’ attitudes; Business and Economics;

    Abstract : Recent years’ political development in Europe as well as in the US reflects a growing support for anti-globalization movements, protectionism and stronger nation-states. The victory for the Leave option in the Brexit referendum further emphasized this development, since many of these views were promoted by the Leave side. READ MORE