Advanced search

Showing result 1 - 5 of 10 essays matching the above criteria.

1. 1. Navigating Sustainable Collaboration : A single case study on sustainable development and sustainability goals followed by a Swedish firm with Chinese partners

   University essay from Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

   Author : Meem Hoque; Thiwanki Kaushalya Mahakumbure Gedara; [2023]
   Keywords : Sustainability; Sustainable Development Goals; Sustainability Strategies; Stakeholder Theory; Collaboration; Sustainable Collaboration;

   Abstract : Today sustainability is a broadly discussed concept all over the globe due to the threat of climate change driven by human activities. Therefore, collective efforts are needed to raise awareness to conserve environmental health and sustainability, and sustainable development is to be prioritized in all organizations. READ MORE

3. 2. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

4. 3. Daylighting and Electric Lighting Integration in the Retail Sector

   University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

   Author : Rafael Campama Pizarro; [2019]
   Keywords : daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

   Abstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE

5. 4. Cost-based model for international logistics : case-study with IKEA Industry’s supply chain in Russia

   University essay from SLU/Dept. of Forest Products

   Author : Fredrik Jönsson; [2017]
   Keywords : Forest companies; IKEA Industry; International logistics; International supply chains; Logistics costs; Mapping; Russia forest sector; Sourcing; Supply chain management; Supply chain performance; IKEA Industri; Internationell logistik; Internationella värdekedjor; Kartläggning; Logistikkostnader; Optimering av värdekedjor; Rysk skogssektor; Skogsföretag; Värdekedjans prestation;

   Abstract : The global market is constantly changing, which implies that successful companies incessantly need to respond to new conditions of how they operate. One strong trend changing the structure of the market is globalization, making the business arena wider with intensified investments and trade across borders. READ MORE

6. 5. Foreign Market Entry Strategy & International Franchising : Doing Business in Morocco

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Rania Akhsassi; [2014]
   Keywords : Entry strategy; Foreign markets; Franchising; Moroccan market; IKEA; Globalization; entry mode; PESTEL analysis; Cultural distance; entry mode influencers; global markets;

   Abstract : Today’s market environment is increasingly growing due to the economical globalization; with international trade, financial transfers and foreign direct investments the economy is becoming highly interconnected. The advances in communication and transportation technology combined with free-market ideology, have given products and services remarkable mobility. READ MORE