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Showing result 1 - 5 of 21 essays matching the above criteria.

1. 1. Cross-Continental sportsinternationalization : A case study on the NFL’s internationalization process to Europe

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Melker Gunillasson-Sevä; Gustav Erkers; [2023]
   Keywords : Sports internationalization; IFL; WLAF; NFL Europe; Internationalization process; Sports league expansion; Adaptation;

   Abstract : This study takes a deep dive into the internationalization process of the NFL and explains the various steps involved. The study is based on classic theories of internationalization and theories of sports internationalization. The study is mainly made up of secondary data such as newspaper- and journal articles. READ MORE

3. 2. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

4. 3. Internationalization and its role in the utilization of Influencer Marketing within Business

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Victoria Näsberg; [2021]
   Keywords : internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

   Abstract : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. READ MORE

5. 4. Springboard, Parachute, and Sprint : How Emerging Market Multinational Enterprise Can Manage Cultural Distance and Recruit Top Talent in Advanced Markets

   University essay from Stockholms universitet/Management & Organisation

   Author : Sahil Aery; Johannes Engelbrektsson; [2019]
   Keywords : Cross-Cultural Management; Internationalization; Emerging Markets; Emerging Market Multinational Enterprise; Recruitment; Top Talent; AMO;

   Abstract : The purpose of this thesis is to analyze how emerging market multinational enterprises (EMNEs) can effectively bridge the cultural gap between their home market operations and internationalized operations in advanced markets like Sweden, particularly with regards to adapting recruitment strategies to secure top talent in the new business context. The authors aim to expand the existing ‘springboard framework’ for internationalization by multinational enterprises originating in emerging market countries which are increasingly reshaping the global competitive landscape. READ MORE

6. 5. Adaptation of Business Practices in Swedish Software-Exporting SMEs: An Institution-Based View of Internationalization

   University essay from Göteborgs universitet/Graduate School

   Author : Alexander Johansson; Alma Turkovic; [2018-07-03]
   Keywords : Institutional impact; Formal institutions; Informal institutions; Institutional distance; SMEs internationalization; Software industry; Software-Exporting SMEs; Networks; Network interactions; Business practices;

   Abstract : Previous research has acknowledged the importance of software SMEs by emphasizing their ability to compete in the international arena despite their smaller size. Further, the internationalization of software SMEs have been emphasized as an interesting phenomenon as they have not followed classic incremental internationalization paths, meaning the establishing a subsidiary in a foreign country of operations, but instead software SMEs favor direct exports. READ MORE