Essays about: "internationalization china"

Showing result 11 - 15 of 68 essays containing the words internationalization china.

  1. 11. Internationalization and customer satisfaction : A case study of a luxury knowledge-intensive soft service firm

    University essay from Mälardalens högskola/Industriell ekonomi och organisation

    Author : Samantha Shepherd; Alexander Björk; [2019]
    Keywords : ;

    Abstract : Purpose: The purpose of this study is to investigate if a luxury knowledge-intensive soft service firm can use an existing internationalization model for a future internationalization process. The aim is furthermore to investigate how the main driving forces contribute to customers’ overall satisfaction level in luxury knowledge-intensive soft service firms and how management in a structured manner can work towards establishing a set of standardized procedures for a future internationalization process. READ MORE

  3. 12. (Ad)ventures in Global Education - A study on how international branch campuses in China recruit Chinese students

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Anna Sandäng; Joanna Sandberg; [2018]
    Keywords : Student recruitment; International higher education; Enrollment management; International branch campus; China;

    Abstract : Increased mobility of students and universities worldwide has resulted in a global education market, in which knowledge and financial resources are transferred across borders. One trend in the internationalization of higher education is to establish international branch campuses (IBCs), in which a university offers a degree abroad by collaborating with a domestic university. READ MORE

  4. 13. Chinese Internationalization in Sweden : A Multiple Case Study of Greenworks Tools and Silex Microsystems

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : John Toftgård; Axel Svensson; [2018]
    Keywords : Internationalization; Foreign Direct Investment; Emerging Economy; Developed Economy; China; Sweden;

    Abstract : Background: Companies from developed economies have pursued various outward foreign direct investment strategies for as long as there has been trade. Research on the topic has been covering most available aspects of the phenomenon. READ MORE

  5. 14. China: Destination (Un)known? : Utilization of Social Capital for European (family) SMEs regarding Internationalization towards the People’s Republic of China

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Ruben Dimmendaal; Wictor Dörrich; [2018]
    Keywords : China; European family SME; Internationalization; Institutional Distance; Culture; Social Capital;

    Abstract : .... READ MORE

  6. 15. IKEA marketing entry strategy in China

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : JIANG LINGXIU; [2017]
    Keywords : IKEA; marketing entry strategy; internationalization;

    Abstract : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. READ MORE