Essays about: "internet marketing bank"

Showing result 1 - 5 of 7 essays containing the words internet marketing bank.

  1. 1. Swedish Banks and Socially Responsible Investments - A qualitative study of strategies and communication

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Carolinne Kaufmann Hellqvist; Hanna Hultman; [2013-07-05]
    Keywords : Banks and SRI; SRI; Socially responsible investments; Sustainable investments; Sustainability funds; Responsible investments; Communicating SRI; Negative screening; Positive screening; Norms-based screening; Active ownership; Shareholder activism;

    Abstract : Purpose: To describe what strategies Swedish banks use when investing socially responsible and how these are communicated. Limitations: The study is limited to investigate five big banks on the Swedish market who invest in funds and stocks. Method: To answer the research questions, a qualitative method is used. READ MORE

  3. 2. Factors influencing the choice of a bank : An international student perspective

    University essay from Företagsekonomi

    Author : Vitalina Pishchenko; Pooja Parekh; [2013]
    Keywords : International; factors; students;

    Abstract : Purpose: The purposeof this thesis is to identify what factors influence international students in their choice of a bank.Literature review: A review of previous research about bank selection criteria related to students as well as a few examples of bank choice studies in the general population is presented. READ MORE

  4. 3. Customer Involvement In Service Innovation : Study of the bank industry

    University essay from Ekonomihögskolan, ELNU

    Author : Daniel Lindberg; Jimmie Borgqvist; [2011]
    Keywords : ;

    Abstract : Thesis; Master Programme, Marketing Linnæus University, School of Business and Economics in Växjö Authors: Jimmie Borgqvist & Daniel Lindberg Tutor: Sarah Philipson Title: Customer involvement in Service Innovation – a study of the banking industry. Background/Problem: Services are commodities in most service industries and the companies are not putting enough into innovation of services to differentiate themselves from their competitors. READ MORE

  5. 4. Electronic Customer Relationship Management (eCRM) from the Perspective of Two Banks with Online Marketing in Pakistan : case of HSBC PK and Standard Chartered Bank PK

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Shakoor Abdul; [2011]
    Keywords : Electronic; Customer; Relationship; Management;

    Abstract : This study observes an approach which is known as explorative because it aims to evaluate and examine online media as a tool for e-CRM. In addition, this involves the approach known as iterative also depends on the data, which is qualitative in congestion with observational information. READ MORE

  6. 5. Swedbank versus Rabobank : A Comparison of The Services Marketing Mix

    University essay from Institutionen för ekonomi

    Author : Wesley van der Deijl; [2008]
    Keywords : Swedbank; Rabobank; Services; Marketing Mix; Comparison;

    Abstract : Aim: This thesis has been conducted after approval of Swedbank, for comparing their services with those of Rabobank. The study aimed finding differences between Swedbank’s and Rabobank’s services. READ MORE