Essays about: "internet university students"

Showing result 31 - 35 of 68 essays containing the words internet university students.

  1. 31. Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Marian Zinn; Helen Johansson; [2015]
    Keywords : Mobile Marketing; Student Recruitment; Student Marketing; Admissions Marketing; Higher Education Marketing; Enrollment Funnel; Higher Education Institutions; Mobile Devices; Smartphones; University; Mobile Student Recruitment; Mobile Internet; Mobile Advertising; Mobiles Marketing; Studentenanwerbung; Studentenrekrutierung; Studenten-Rekrutierung; Studenten Marketing; Mobile Studenten Rekrutierung; Universität; Hochschule; Mobiles Internet; Mobile Werbung;

    Abstract : Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. READ MORE

  3. 32. Breaking down Positive Orientation to Self-Esteem, Optimism and Life Satisfaction: What predicts Test Anxiety?

    University essay from Örebro universitet/Institutionen för juridik, psykologi och socialt arbete

    Author : Magdalena Fredriksson; Sarah Wahlstedt Corméry; [2015]
    Keywords : Positive orientation; test anxiety; self-esteem; optimism; life satisfaction.;

    Abstract : Positive orientation is a pre-dispositional trait containing three components: self-esteem, optimism and life satisfaction. The components are linked to enhanced well-being and coping better with stressful situations and anxiety. READ MORE

  4. 33. Factors influencing college students’ attitude toward PSAs for recruiting volunteers

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Yamiao Feng; [2015]
    Keywords : Public service advertising PSAs ; college students; attitude toward PSAs; Ducoffe’s model;

    Abstract : Background: Public service advertising in China just has two decades years of history and media used for public service advertising mainly focus on print advertising. Compared to commercial advertising, public service advertising is not mature in China whatever in the forms, content variety or media. READ MORE

  5. 34. Cross-platform Mobile Development and Internet of Things : Developing a cross-platform mobile application using web technologies to interact with smart things

    University essay from Linnéuniversitetet/Institutionen för datavetenskap (DV)

    Author : Andersson Anton; Johan Runbert; [2015]
    Keywords : Cross-platform; smart things; web technologies; iBeacon; beacon; Evothings; physical web; BLE; Bluetooth; NFC; QR code; PhoneGap; RhoMobile; Appcelerator; Titanium; Sencha Touch; jQuery mobile; Cordova; mobile development; iOS; Android; iBeacons; beacons; Eddystone; bluetooth 4.0;

    Abstract : Today more and more objects in our daily lives are getting connected to the Internet. This phenomenon is called the Internet of Things and is a way for physical things such as cars, buildings or even bus stations to get access and communicate with other objects using the Internet. READ MORE

  6. 35. Predicting the future of consumer technology use – A scenario study at a wearable manufacturer

    University essay from Lunds universitet/Produktionsekonomi

    Author : Erik Eliasson; Niklas Ohlsson; [2015]
    Keywords : Technology and Engineering;

    Abstract : Background: The large smartphone manufacturers are desperately searching for a product to follow smartphones which have lately gained close to commodity status. The manufacturers are putting a lot of faith into wearables, which they hope will become the next big thing. READ MORE