Essays about: "kestävä kehitys"
Found 2 essays containing the words kestävä kehitys.
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1. Perceptions of Open Data in the Tourism Industry in Finland : Implementation, Use, and Links with Sustainable Tourism Development
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : Making data openly accessible and how to utilize data are becoming increasingly clear in business development. Therefore, succeeding in it can allow a tremendous competitive advantage in the tourism market. The previous research has been lacking to show how tourism enterprises and regions can utilize open data in their favor. READ MORE
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2. Better products, better world, better image : A Study on the Interaction of Corporate Social Responsibility, New Product Development and Brand Image in the B2B Sector
University essay from Ekonomihögskolan, ELNUAbstract : Title: Better products, better world, better image: A study on the interaction of corporate social responsibility, new product development and brand image in the B2B sector Authors: Soraya Lima Silva & Noora Irina Miettinen Course: Marketing master programme final thesis, 30 ECTS, spring semester 2012,LinnaeusUniversity Keywords: Corporate social responsibility, sustainability, new product development, innovation, B2B brand image, B2B brand perception Purpose: Investigating how customer’s perception of brand image is affected by corporate social responsibility (CSR) and new product development (NPD) in the business-to-business (B2B) sector in the telecommunication and chemical industries. Method: Mixed methods research, cross-sectional research design Interviews with 4 supplier companies Qualitative content analysis on documents of 40 supplier companies Questionnaire to customer companies with 99 responses Findings: CSR and NPD were usually seen as separate and detached activities. READ MORE