Essays about: "keywords: corporate and marketing communications"

Found 1 essay containing the words keywords: corporate and marketing communications.

  1. 1. Corporate Sustainability/CSR Communications and Value Creation : A Marketing Approach

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Bibri Mohamed; [2008]
    Keywords : Keywords: Corporate and Marketing Communications; Corporate Sustainability; CSR; Corporate Identity; Corporate Reputation; Financial Performance; Stakeholders; PR and Skepticism.;

    Abstract : The purpose of this study is to explore the current practices in corporate sustainability/CSR communications and how this trend contributes to corporate value creation. More specifically, this study looks at this subject from the angle of how companies can use corporate sustainability/CSR communications in marketing activities to attain corporate marketing objectives. READ MORE