Essays about: "knowledge economics"

Showing result 11 - 15 of 926 essays containing the words knowledge economics.

  1. 11. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Niklas Kjellander; [2023]
    Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

  3. 12. Reshoring in the Fashion Industry – An Actual Trend or Industry Window Dressing?

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Svante Gummesson; [2023]
    Keywords : Reshoring; Fashion industry; Fashion conglomerates; Supply Chain Management; Manufacturing Sustainability; Global supply chains; Manufacturing Location Decision; Inditex; H M Group; GAP Inc; Fast retailing; Gap Inc.; PVH; Business and Economics;

    Abstract : The research aims to determine whether there is a trend of reshoring among major fashion conglomerates and whether supply chain resilience and sustainable manufacturing may contribute to understanding this trend. The study takes a quantitative approach, using a combination of inference statistics and descriptive statistics. READ MORE

  4. 13. The effect of knowledge on farmers’ intercropping adoption decisions : the perspective of Swedish farmers

    University essay from SLU/Dept. of Economics

    Author : Frida Svensson; [2023]
    Keywords : Adoption; adoption intensity; double-hurdle model; knowledge; intercropping;

    Abstract : Intercropping is sustainable from both an economic and environmental point of view since it can increase yields, decrease input costs, make efficient use of available growth resources, increase crop biodiversity and natural biodiversity, suppress pests and diseases, and reduce land degradation. This makes the uptake of the practice important for future sustainable agricultural. READ MORE

  5. 14. The Uptake of Vertical Farming Practices : a case study on Tatton Agriculture Park in Kenya

    University essay from SLU/Dept. of Economics

    Author : Jim Lawrence Gioche Njoroge; [2023]
    Keywords : Vertical Farming VF ; Entrepreneurial Opportunity Theory EOT ; Value Mapping Theory;

    Abstract : This thesis provides insights into the opportunities and barriers surrounding the uptake of vertical farming practices in Kenya, specifically in the context of Tatton Agriculture Park. The findings contribute with existing knowledge on vertical farming and highlight the importance of addressing financial constraints and raising awareness to promote further uptake. READ MORE

  6. 15. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
    Keywords : Business and Economics;

    Abstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE