Essays about: "konsumentköpbeteende"

Found 2 essays containing the word konsumentköpbeteende.

1. 1. Viral Marketing : A Quantitative Study about how Viral Marketing affects the Consumers Buying Act

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Caroline Gholamzadeh; Karolina Jakobsson; [2011]
   Keywords : Viral marketing; word of mouth; social medias; power of viral marketing; consumer behaviour process; consumer-buying act; Viral marknadsföring; word of mouth; sociala medier; konsumentbeteende processen; konsumentköpbeteende;

   Abstract : .... READ MORE

3. 2. In Search of an Integrating Product Model : Integrating Consumer Behaviour and Customer Value

   University essay from Ekonomiska institutionen

   Author : Andreas Bergius; Jenny Kragell; [2001]
   Keywords : Business and economics; Staffan Hård af Segerstad; Marketing; Product; Value; Consumer Behaviour; Ekonomi;

   Abstract : Background: The concept of the product is a multi faced problem, and involves issues such as core value, tangible and intangible products, services, warranties etc. It is a thick jungle of information regarding what a product can be said to be. Closely linked to the concept of the product are also the terms buying behaviour and value. READ MORE