Essays about: "löfbergs"

Showing result 1 - 5 of 8 essays containing the word löfbergs.

  1. 1. The rise of the FMCG flagship stores, a qualitative study exploring the phenomenon of FMCG flagship stores

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Olle Stenbäck; Albin Waldeck; [2021]
    Keywords : FMCG; Flagship stores; brand experience; consumer-brand relationship; customer-based brand equity; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to explore and develop an understanding of the rather unexplored phenomenon of using flagship stores in the FMCG industry. We want to explore what an FMCG flagship store is to understand why it is used in the context of strategic brand management. READ MORE

  3. 2. Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Albin Waldeck; Sofie Wiksborg; Olle Stenbäck; [2020]
    Keywords : Flagship stores; brand equity; perceived quality; brand loyalty; brand associations; brand awareness; brand experience; Swedish Match; Löfbergs; fast-moving consumer goods; Business and Economics;

    Abstract : Abstract Purpose: To examine how flagship stores might affect brand equity for brands in the fastmoving consumer goods industry. Methodology: This paper adopts a qualitative research method. READ MORE

  4. 3. The Transition from G4 to GRI Standards : A case study of Löfbergs AB

    University essay from

    Author : Joel Lampinen; Alexander Prahl; [2018]
    Keywords : ;

    Abstract : .... READ MORE

  5. 4. Sustainable Business Practices and Customers’ Engagement in the Swedish Coffee Industry : A case study of Löfbergs

    University essay from

    Author : Francesca Tognetti; Hang Thanh Nguyet Nguyen; [2018]
    Keywords : Sustainable Development; Corporate Social Responsibility; Customers Engagement; Green Consumption; Transcendence; Sweden;

    Abstract : .... READ MORE

  6. 5. Kaffesump som substrat i biogasanläggningar eller som bränsle i fjärrvärmeverk : en studie av effekter på växthusgasutsläpp och kostnader

    University essay from SLU/Dept. of Energy and Technology

    Author : Erik Fors; [2013]
    Keywords : kaffesump; biogas; förbränning; transporter; koldioxidutsläpp; ekonomiska kostnader;

    Abstract : Each year, the coffee machines at Ericsson in Kista produce around 100 tons of ground coffee waste. The companies Coor Service Management, Löfbergs Lila and Selecta are all responsible for different stages in the logistical chain in delivering coffee and, together with Ericsson, they want to increase their environmental benefit. READ MORE