Essays about: "literature review of advertising strategy"

Found 3 essays containing the words literature review of advertising strategy.

  1. 1. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
    Keywords : Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

    Abstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE

  3. 2. The Effects of Having a Presence in Social Media : Swedish advertising agencies' awareness of social media and its contributing opportunities and risks

    University essay from Institutionen för marknadsföring (MF)

    Author : Walita Yaro; Adissa Asmar; Heidi von jahf; [2013]
    Keywords : Business-to-Business; Social media; Social presence; Opportunities; Risks;

    Abstract : Emerging from traditional marketing platforms in the early millennium is a brand new marketing form called social media. Having a presence in social media is a growing part of marketing communication and it gives companies a voice and a means to converse with their existing and prospective customers. READ MORE

  4. 3. Implications of New Technology and Services in the Software Industry : A Review of the literature

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Sara Khosravi; [2012]
    Keywords : Software; innovation; strategic management ;

    Abstract : The development of the internet to a more interactive and communicative instance as well as new developments in the software industry and new services that are available to companies and users warrants an investigation of this emerging field of business. In order to shed light on this topic a systematic search of the current literature has been conducted using some specific areas of the software industry as search words (Cloud computing, open source, on line advertising, mobile software and service oriented architecture) dating back from 2007 until present. READ MORE