Essays about: "literature review of customer management"

Showing result 16 - 20 of 198 essays containing the words literature review of customer management.

  1. 16. Barriers of implementing circularity and Industry 4.0 related solutions : From the perspective of a manufacturer of food processing equipment

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Gijs Pieter Gerrits; Máni Sveinn Þorsteinsson; [2022]
    Keywords : Circular Economy; Industry 4.0; food industry; food manufacturing; case study; Cirkulär ekonomi; Industri 4.0; livsmedelsindustri; livsmedelstillverkning; fallstudie;

    Abstract : As environmental and social challenges have increasingly become more pressing in recent years, the concept of Circular Economy (CE) has gained a lot of traction with scholars. However its adoption in the practical world is not far along and companies therefore struggle with understanding and implementing CE. READ MORE

  3. 17. Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nikolai Kozhevnikov; Sofia Rosin; Daniel Castro Jimenez; [2022]
    Keywords : Brand Extension Strategy; Brand Overstretching; Brand Portfolio Management; Brand Authenticity; Brand Image; Business and Economics;

    Abstract : Purpose: This paper aims to research how large corporations with diverse brand portfolios navigate their brand image and how they can avoid the brand overstretching issue. Design/methodology/approach: The methodology of this study implied qualitative case study analysis of three international brands imposed to the risk of brand overstretching, supported by the customer survey, as well as proposed theoretical framework based on the literature review secondary data. READ MORE

  4. 18. Implementation analysis of an information sharing system within the Supply Chain

    University essay from Jönköping University/JTH, Logistik och verksamhetsledning

    Author : Zhicheng Han; Yining Shao; [2022]
    Keywords : ;

    Abstract : Purpose - The purpose of this paper is to help third-party logistics providers solve the difficulties in implementing a new system for their information related operations. To fulfill this purpose, three research question have been made: 1. What makes the implementation of the information system difficult for third-party logistics providers? 2. READ MORE

  5. 19. Design-Manufacturing Integration : Challenges in change management for new component in-house manufacturing

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Siet-Ling Law Hing Ping; Rahul Suresh; [2022]
    Keywords : Computer Aided Design CAD ; engineering drawings; cable harness; R D; production; design-manufacturing integration; collaborative product development; model based definition; Computer Aided Design CAD ; ingenjörsritningar; FoU; produktion; design-tillverkning integration; kollaborativ produktutveckling; modellbaserad utveckling;

    Abstract : In the highly competitive transportation industry, one way to gain a competitive advantage is to ensure the customer needs are satisfied and tailored according to each customer’s need. Scania’s one of the core values is customers first and believes that the organization is successful only when its customers are successful. READ MORE

  6. 20. Qualitative Analysis of Sustainability Management in the Railway Industry: : Case Study of Railway Companies in Sweden

    University essay from KTH/Transportplanering

    Author : Tanzim Thobhani; [2022]
    Keywords : Railway sustainability; Maintenance; Rolling Stock; Infrastructure; Regenerative processes 3;

    Abstract : Sustainability Management has become a vital factor of the companies’ business strategies for itsdevelopment. While the transport sector accounts for large carbon emissions, sustainability in theRailway industry has gained high importance. READ MORE