Essays about: "managerial function"

Showing result 11 - 15 of 48 essays containing the words managerial function.

  1. 11. Adoption of IoT Platforms: In Swedish municipalities for smart city initiatives

    University essay from Lunds universitet/Institutionen för informatik

    Author : Sinem Akpinar; Moritz Hofmann; Erik Månsson; [2020]
    Keywords : Adoption; Internet of Things platforms; Smart City; Municipalities; Technology-Organization-Environment Framework; Business and Economics;

    Abstract : This thesis aims to understand what influences the adoption of Internet of Things [IoT] platforms in Swedish municipalities for smart city initiatives. The adoption of IoT platforms in Swedish municipalities is slow, but the effects of an IoT platform can enhance the processes and progression toward smarter cities. READ MORE

  3. 12. Cost transparency & storytelling : How fashion companies disclose cost transparency information and use it as a storytelling tool

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Freja Lina Nyman; [2020]
    Keywords : Sustainable marketing; transparency; cost transparency; cost structure; storytelling.;

    Abstract : Background: Consumers are aware of and care for the environment, which has led to a need for transparent and sustainable fashion products. This results in that companies need to create transparent and sustainable communication strategies to gain the consumers’ trust. READ MORE

  4. 13. Leadership and Brand Alignment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Louise Hesseborn; Hampus Harrysson; Isabell Weber; [2019]
    Keywords : Visibility; Brand Identity; Leadership Theory; Brand Orientation; Brand-Oriented Leadership; Business and Economics;

    Abstract : The purpose of this journal is to describe and analyse both the corporate leader's and the brand’s visibility in order to understand the different types of alignment between corporate leaders and brands. The research has a qualitative and inductive approach and is conducted through a multiple-case study where four leaders and their respective brands were described and analysed. READ MORE

  5. 14. Exploring EV Battery Secondary Life Business models and Reverse Logistic perspectives

    University essay from Mälardalens högskola/Akademin för innovation, design och teknik

    Author : Felix Vu; Melanie Rahic; [2019]
    Keywords : Battery pack; Battery secondary use; Business model; Reverse logistic; ESS; Remanufacturing; Battery repurposing; re-use; Battery second life economic analysis;

    Abstract :  In connection to the increasing awareness of vehicles and its impact on the environment, the interest in the electric vehicle market has shown a significant growth in the recent years. According to forecasts, it is also projected to increase further in the future. READ MORE

  6. 15. The communicative power of Agenda 2030 - A qualitative text analysis on how the SDGs function as aspirational CSR talk

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Kajsa Nilsson; [2019]
    Keywords : Aspirational talk; speech act theory; corporate social responsibility; CSR communication; CCO; sustainable development goals; Social Sciences;

    Abstract : Conventional research on CSR communication takes on a managerial approach. This approach view CSR action as more important than CSR communication, and therefore risks losing valuable insights in the potential of CSR communication. A new line of communication scholars claim that CSR is essentially aspirational talk, and that speech is also action. READ MORE