Essays about: "market segment"

Showing result 6 - 10 of 310 essays containing the words market segment.

  1. 6. Analysing Craft Beer Preferences & Market Segmentation in Västerbotten , Sweden.

    University essay from Umeå universitet/Företagsekonomi

    Author : ALI ALALI; [2023]
    Keywords : Beer industry; Craft beer; Consumer behaviour; Beer brand preferences; Craft beers in Sweden; Measuring consumer preferences.;

    Abstract : Craft beer popularity has grown in recent years, and Swedish craft breweries are increasing to meet consumer needs. Breweries must understand consumer preferences to effectively align their offers in this changing landscape. READ MORE

  3. 7. Designing and Developing a Lifting Device to Assist People Transfer Independently To and From a Handcycle : A product concept for people with spinal cord injury

    University essay from Jönköping University/Tekniska Högskolan; Jönköping University/Hälsohögskolan

    Author : Ida Marie Palmgren Pedersen; Mohammad Shakeeb; [2023]
    Keywords : Handcycle; lifting device; spinal cord injury; assistive technology;

    Abstract : Introduction: Handcycling is an excellent exercise for people with spinal cord injuries. However, some users experience barriers to transferring to the handcycle. The most common barriers are the height difference between the handcycle and sitting surface and dependence on others. READ MORE

  4. 8. A stakeholder-based analysis of potential photovoltaic systems’ contributions within the German government’s capacity addition plans to 2030

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Felix Rüsseler; [2023]
    Keywords : German Energy Transition; Photovoltaics; Photovoltaics System Types; Renewable Energy Policies; Stakeholder Interviews; Sustainable Development;

    Abstract : The ongoing energy transition in Germany foresees significant increases in the share of renewable energies in the country’s electricity mix until 2030. A share of 80% is targeted and photovoltaics should have a major contribution with a total capacity of 215 Gigawatts aimed to be installed. READ MORE

  5. 9. Assessing the market possibilities and productization of ambulatory ECG-devices in the Business to Consumer space

    University essay from Lunds universitet/Produktionsekonomi

    Author : Morgan Bryer; Anton Palmén; [2023]
    Keywords : ECG; Ambulatory ECG; Medical technology; remote monitoring; B2M.; Technology and Engineering;

    Abstract : There is currently a shift in the healthcare sector moving towards remote monitoring, meaning that monitoring of diseases and other issues is moving out of hospitals and into people's homes with the use of medical technology. One of the fastest-growing at-home monitoring solutions is the ECG device, especially due to the fact that cardiovascular diseases are the leading cause of death worldwide. READ MORE

  6. 10. Do you purchase you-products? A quantitative study analyzing the mediating effects of self-congruence and satisfaction on the purchase intention of masstige home goods

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Kajsa Dahlberg; Vilgot Bergmark; [2023]
    Keywords : Masstige; Self-congruence; Purchase intention; Consumer behavior; Everyday products;

    Abstract : In contrast to earlier times, middle-class consumers are now more inclined to purchase products that offer superior quality and taste. The new middle segment is called "masstige" as it bridges the "mass" production of "prestige" items. READ MORE