Essays about: "market segment"

Showing result 21 - 25 of 310 essays containing the words market segment.

  1. 21. Development of a data-driven marketing strategy for an online pharmacy

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Gelaye Worku Holmér; Ishara H. Gamage; [2022]
    Keywords : Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

    Abstract : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. READ MORE

  3. 22. Machine learning framework for maxillofacial preoperative planning

    University essay from Lunds universitet/Avdelningen för Biomedicinsk teknik

    Author : Jakob Botvidsson; [2022]
    Keywords : Machine learning; AI; CNN; U-net; Technology and Engineering;

    Abstract : Artificial intelligence in biomedical image processing is approaching human performance at object localization while saving immense amounts of time for the physicians. These AI algorithms have the potential to automatically segment anatomical structures for preoperative planning. However, there are currently no tools such tools on the market. READ MORE

  4. 23. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Arold Visser; Magdalena Molin; [2022]
    Keywords : Digital natives; Omni-channel; Physical store; Customer Purchasing behavior; Consumer Culture theory; Channel selection; E-commerce; E-WoM; Furniture retailing; Customer journey;

    Abstract : Abstract  Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. READ MORE

  5. 24. Customer Perception of Servitization in the Durable Consumer Goods Segment of SMEs in Sweden : A Case Study with the Sjöstrand Trading AB

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Marcel Christian Georg Renner; [2022]
    Keywords : Servitization; Consumer Perception; Sustainability; Consumer Products; SMEs;

    Abstract : Servitization has long since proven its benefits for manufacturing companies and is expected to gain future importance due to its sustainable and competitive significance. Yet, research has insufficiently addressed the effect of consumer goods companies integrating services in their portfolio to meet customer demands and justify new pricing models in B2C markets. READ MORE

  6. 25. Peer-to-Peer lending and the Traditional banking industry : The relationship in the Swedish market from a managerial perspective

    University essay from Umeå universitet/Företagsekonomi

    Author : Karl Johan August Skoog; Carl William Simon Tollnerius; [2022]
    Keywords : Peer-to-peer lending; P2P lending; Traditional banking; FinTech; Financial institutions; Crowdfunding; Clayton Cristensen´s theory of disruption.;

    Abstract : Is the collapse of the traditional banking industry imminent? Although this is a thoughtprovoking statement and numerous arguments could be made for its inevitable demise in the faceof the fast moving and highly innovative Fintech industry, the fact remains that the traditionalbanking industry still serves as the primary financial intermediary when it comes to almost all ofour financial needs. But what if this wasn't the case? The rise of the Fintech industry has broughtwith it a tidal wave of new innovations and technologies that have in more recent yearschallenged the traditional banking industries' unassailable position in the credit market. READ MORE