Essays about: "marketing financial impact"

Showing result 1 - 5 of 45 essays containing the words marketing financial impact.

  1. 1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Rasmus Jämterud; Henrik Widell; [2024]
    Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

    Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

  3. 2. Sustainability Reporting and the developing role of the ESG/Sustainability Controller : A qualitative study among Swedish medium and large sized companies

    University essay from Umeå universitet/Företagsekonomi

    Author : Stefan Schaumberger; Vijitha Dasayanaka; [2023]
    Keywords : Sustainability; Sustainability Reporting; Sustainability Reporting Frameworks; Sustainability Reporting Unification; GRI; CSRD; ESG Controller; Sustainability Controller;

    Abstract : Sustainability is a universal topic that has gained in significance during the last decade due to the increased risks for society as well as the environment itself. Therefore, a lot more attention is given to how companies disclose upon their impact on environment, society and governance. READ MORE

  4. 3. Pedaling towards a sustainable future: lessons Learned from Cargo Bike Pool Operators in Sweden

    University essay from Umeå universitet/Institutionen för geografi

    Author : Kvist Brandon David; [2023]
    Keywords : cargo bikes; sharing services; cargo-bike pools; sustainable mobility; lastcyklar; delningstjänster; lastcykelpooler; hållbar mobilitet;

    Abstract : This study examines the impact and potential of cargo bikes as socio-economically and ecologically beneficial modes of transportation. It focuses on the perspectives of cargo bike pool members and the challenges faced by pool operators. READ MORE

  5. 4. Is Everyone Uninformed? A study of the relationship between profitability and IPO underpricing

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Niklas Willén; Jacob Jannering; [2023]
    Keywords : IPO Underpricing; IPO; Profitability; Information Asymmetry; Accounting Fundamentals;

    Abstract : In this paper, we investigate the explanatory power of profitability on IPO underpricing through the lens of information asymmetry over different time paradigms. We find that although profitability does not have an impact on IPO underpricing in general, during the time paradigm of 2001 to 2010 it has a positive significant impact- highlighting the necessity to account for variations over time. READ MORE

  6. 5. Detecting Fraud in Affiliate Marketing: Comparative Analysis of Supervised Machine Learning Algorithms

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Oskar Ahlqvist; [2023]
    Keywords : Fraud detection; Machine learning; Random Forest; support vector machine; Logistic Regression; Classification models; Affiliate marketing;

    Abstract : Affiliate marketing has become a rapidly growing part of the digital marketing sector. However, fraud in affiliate marketing raises a serious threat to the trust and financial stability of the involved parties. READ MORE