Essays about: "marketing for mobile market"

Showing result 1 - 5 of 54 essays containing the words marketing for mobile market.

1. 1. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

   University essay from Uppsala universitet/Industriell teknik

   Author : Staffan Leijnse; [2023]
   Keywords : B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

   Abstract : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. READ MORE

3. 2. The Impact of the Invite-Only Strategy on Initial User Adoption : An Exploratory Investigation of Social Networking Mobile Applications

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Ronja Schoenberger; Stefanie Seeburger; [2021]
   Keywords : Invite-Only; App Adoption; Closed Social Networks; Artificial Scarcity; Technology Adoption; User Motivation; Initial App Adoption; Social Networking Mobile Applications;

   Abstract : Background: Social networking mobile applications are designed to socially connect users among each other to consume but also to produce content. Especially because these apps represent a high potential to acquire revenue streams through advertisements, but also to gain customer insights, companies are interested in entering this market by creating new social networking apps. READ MORE

4. 3. How does social media marketing affect mobile game companies’ brand equity in China?

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Lingyu Ye; Mingze Gao; [2020]
   Keywords : Social media marketing; Brand equity; Mobile gaming; Chinese consumer market;

   Abstract : Background: The widespread use of social media has offered brands a great opportunity to engage with their customers and promote sales. In China’s mobile gaming market, the huge user base of social media marketing provides companies with an excellent opportunity to develop their brand image and cultivate further awareness. READ MORE

5. 4. Identification of Problem Gambling via Recurrent Neural Networks : Predicting self-exclusion due to problem gambling within the remote gambling sector by means of recurrent neural networks

   University essay from Umeå universitet/Institutionen för fysik

   Author : Måns Bermell; [2019]
   Keywords : LSTM; machine learning; online casino; problem gambling; recurrent neural network; time series;

   Abstract : Under recent years the gambling industry has been moving towards providing their customer the possibility to gamble online instead of visiting a physical location. Aggressive marketing, fast growth and a multitude of actors within the market have resulted in a spike of customers who have developed a gambling problem. READ MORE

6. 5. Machine Learning Based Modulation and Coding Scheme Selection

   University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

   Author : Michel Chamat; Bersi Dimitrios Kodra; [2019]
   Keywords : Machine Learning; ML; Modulation and Coding Scheme; MCS; Scheduler; Scheduling; Technology and Engineering;

   Abstract : In wireless communication, resources like bandwidth and energy are scarce and extremely valuable, any system should serve as many users as possible while preserving high Quality of Service (QoS) for the best user experience. Accordingly, the Base Station (BS) has the responsibility to optimally schedule its resources to the users based on the available information. READ MORE