Essays about: "marketing services model"

Showing result 16 - 20 of 96 essays containing the words marketing services model.

  1. 16. Preprocessing method comparison and model tuning for natural language data

    University essay from Högskolan Dalarna/Mikrodataanalys

    Author : Peter Tempfli; [2020]
    Keywords : Natural language processing; sentiment analysis; machine learning;

    Abstract : Twitter and other microblogging services are a valuable source for almost real-time marketing, public opinion and brand-related consumer information mining. As such, collection and analysis of user-generated natural language content is in the focus of research regarding automated sentiment analysis. READ MORE

  3. 17. Assessment of Privacy-preserving Computation Techniques for Marketing Analytics

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Timur Kartaev; [2020]
    Keywords : ;

    Abstract : Nowadays, a large number of services require personal information for analy- sis, which brings privacy concerns. Notably, the marketing departments strive for detailed personal information for a more personalized advertising expe- rience. READ MORE

  4. 18. Churn Prediction : Predicting User Churn for a Subscription-based Service using Statistical Analysis and Machine Learning Models

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Amanda Flöjs; Alexandra Hägg; [2020]
    Keywords : Churn Prediction; User Churn; User Retention; Subscription-based Service; Machine Learning Models;

    Abstract : Subscription-based services are becoming more popular in today’s society. Therefore, any company that engages in the subscription-based business needs to understand the user behavior and minimize the number of users canceling their subscription, i.e. minimize churn. READ MORE

  5. 19. Marketing Strategy for Software as a Service Companies within the Logistics Vertical Software Niche : A multiple case study

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Ardy Daniel Kusnadi; Fredrik Einarsson; [2020]
    Keywords : Marketing strategy; SaaS; Vertical Software; Cloud Computing;

    Abstract : BackgroundUtilizing the Software as a Service (SaaS) business model is a distinct trend for marketing softwarevia the Internet. It allows software suppliers to expand their market globally and to extend theiroffering to customers by simplifying their software procurements and ownerships. READ MORE

  6. 20. Sharing Economy in Urban China : A study about how sharing economy companies’views on sustainability correspond to consumer motives

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Anton Olsson; Johan Arvidsson; [2020]
    Keywords : Sharing Economy in Shanghai; Sharing Economy; China; Sustainability; Agenda 2030; Consumer Motives;

    Abstract : China is today the global leader and innovator of sharing economy, and the Chinese government has included it in their Five Year (2016-2020) development plan. China has during the last 30 years been the most rapid economically developing country in the world, but it has also brought along some negative consequences. READ MORE