Essays about: "marketing services model"

Showing result 21 - 25 of 96 essays containing the words marketing services model.

1. 21. Money Making Characteristics of an Influencer : An explanatory study of the relationship of influencers’ characteristics on consumers’ purchase intentions

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Nygren; Evelina Kindvall; [2019]
   Keywords : Attractiveness of an influencer; authenticity of an influencer; influencer characteristics; influencer marketing; influencers; purchase intentions; social media; trustworthiness on an influencer.;

   Abstract : Background: Influencer marketing is a rather new marketing strategy where companies use influencers to promote their products and services on their own social media platforms. Previous studies have shown that companies use influencer marketing for creating purchase intentions for the consumer, whereas other studies have indicated three different characteristics of an influencer, authenticity, attractiveness and trustworthiness, that are important to possess in order to be able to influence its followers, which is why this study wanted to do a combination of these types of studies. READ MORE

3. 22. Advertising agencies’ attractiveness in the exploration phase

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Anton Nordström; Vincent Pontho; [2019]
   Keywords : Agency attraction; exploration phase; professional services;

   Abstract : This paper digs deeper into the concept of attraction and what makes a marketing agency attractive. The authors focus on the very first stage of a business relationship before the project sets off, seeking to uncover what attraction is and which factors influence it. READ MORE

4. 23. A study of how hospital libraries can view the patients as a target audience

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : David Danielsson; [2019]
   Keywords : Relationships; Collaboration; Innovation; Relationship marketing; Target audience; Patients; Hospital library; Collections;

   Abstract : The study examines how hospital libraries view patients as a target audience and their usage of the library’s analogue and digital collections, as well as what functions hospital libraries can perform for patients. There is a knowledge gap in the literature regarding the way that hospital libraries have viewed and formed relationships with the patients. READ MORE

5. 24. Identifying antecedents of cross-selling performance : A qualitative approach in the professional services industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Simon Knudsen; [2018]
   Keywords : Cross-selling performance; AMO framework; industrial marketing; Cross-selling; korsförsäljning; AMO-ramverk; industriell marknadsföring;

   Abstract : Cross-selling is the practice of selling products or services that do not replace already purchased products or services to existing customers. In industries characterized by complex products, long lead times and intricate relations between customer and company, the determinants of a company's cross-selling performance are different than those present in other industries. READ MORE

6. 25. Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Jacob Johansson; Oscar Folkesson; Jacob Henningsson; [2018]
   Keywords : Brand image; Brand equity; Brand management; Marketing; Sharing economy; Collaborative consumption;

   Abstract : Abstract Background: Most of existing literature in the field of sharing economy has focused on aspects of sustainability and business model structure. Research on brand image in the sharing economy has up until today not been an area of investigation. READ MORE