Essays about: "marketing strategic master thesis"
Showing result 11 - 15 of 28 essays containing the words marketing strategic master thesis.
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11. Content Marketing: New Opportunities for Building Strong Brands Online
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Content Marketing: New Opportunities for Building Strong Brands Online Date of the Seminar: 2nd June 2014 Course: BUSN39 Degree project in Global Marketing, Master Thesis Authors: Atina Georgieva and Alexandra Djoukanova Supervisor: Veronika Tarnovskaya Keywords: Digital content, content marketing, online branding, brand equity online Thesis purpose: The purpose of this thesis is to illustrate the opportunities that digital content creates for companies to strengthen their online brands. The present research takes a managerial perspective on the content marketing process and explores how digital content can be used to build brand equity online. READ MORE
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12. Factors that Affect the Strategic Choice of Sales Channels : A Study of the Swedish Clothing Retail Industry
University essay from KTH/Entreprenörskap och InnovationAbstract : The clothing retail industry has developed globally and is today one of the world’s largest industries. In recent years, Sweden has developed a competitive fashion industry, where the new trend in e-commerce is clear. READ MORE
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13. A TYPOLOGY OF BRAND ORIENTATION - A CASE STUDY OF CORPORATE BRAND MANAGEMENT
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : ABSTRACT Title: A Typology of Brand Orientation Case Study of Corporate Brand Management Seminar date: 27/05/13 Course: Degree project in International Marketing and Brand management, Master Level, BUSN 39, 15 University Credit Points (15 ECTS). Authors: Christina Ericsson & Gustaf Holmblad Supervisor: Mats Urde Key words: Brand Orientation, CBIM Framework, Strategic Orientation, Market Orientation, Strategic Brand Management Thesis purpose: The purpose and the main focus of this study is to give empirical examples as well as to contribute to a typology showing ways in which organizations can be brand oriented. READ MORE
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14. SHAPE ME UP! : A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand.
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Title Shape me up! – A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand Course Master Thesis (60 credits) in Business Administration; Strategic Management and Leadership, International Marketing Authors Amanda Elg and My Engdahl Supervisors Maya Hoveskog and Ingemar Wictor Keywords Leadership, personal brand, corporate brand Problem formulation ”How can a leader in the Swedish financial sector use the personal brand to shape the corporate brand?” Purpose The aim of this study is to describe the importance of the leader’s personal brand within the Swedish financial sector. Further, this study aims to explore how the personal brand of a leader can contribute to shape the corporate brand from an internal perspective, in aspects such as organisational culture and visions. READ MORE
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15. How to balance the B's and C's. A case study on how business-to-business companies can increase derived demand
University essay from Göteborgs universitet/HDK - Högskolan för design och konsthantverkAbstract : Background Today, business-to-business companies are becoming increasingly consumer-driven, wanting to increase derived demand from their end-consumers. In this master thesis we set out to find tendencies that occur in business-to-business companies and turn them into tactical suggestions for companies to use in trying to increase derived demand. READ MORE
