Essays about: "My Engdahl"
Found 2 essays containing the words My Engdahl.
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1. SHAPE ME UP! : A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand.
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Title Shape me up! – A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand Course Master Thesis (60 credits) in Business Administration; Strategic Management and Leadership, International Marketing Authors Amanda Elg and My Engdahl Supervisors Maya Hoveskog and Ingemar Wictor Keywords Leadership, personal brand, corporate brand Problem formulation ”How can a leader in the Swedish financial sector use the personal brand to shape the corporate brand?” Purpose The aim of this study is to describe the importance of the leader’s personal brand within the Swedish financial sector. Further, this study aims to explore how the personal brand of a leader can contribute to shape the corporate brand from an internal perspective, in aspects such as organisational culture and visions. READ MORE
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2. The foulest creatures that walk this earth : J.K. Rowling's Magical Creatures as Metaphors for Difficulties for Teenagers
University essay from Institutionen för humanioraAbstract : In this essay I discuss the magical creatures in the Harry Potter series; not the complete series but Harry Potter and the Chamber of Secrets, Harry Potter and the Prisoner of Azkaban and Harry Potter and the Goblet of Fire. Many scholars say that the Harry Potter novels are didactic, moralist books in different ways. READ MORE
