Essays about: "företagsvarumärke"

Found 3 essays containing the word företagsvarumärke.

1. 1. Communicating a climate friendly business model

   University essay from SLU/Dept. of Forest Economics

   Author : Ludvig Essebro; [2020]
   Keywords : branding; business ethics; circular bioeconomy; corporate branding; corporate sustainability; forest industry; forest sector; legitimacy sustainability; SDG; sustainability; affärsetik; bioekonomi; cirkulär företagsvarumärke; globala målen; hållbarhetsrapportering; hållbarhetsvarumärke; hållbar utveckling; legitimitet; skogsindustri; skogssektor;

   Abstract : The world has gathered around the idea that sustainable development is possible. At the same time, corporations are in constant development, both economically, but also in power and authority. While the main goal for corporations always has been to generate profit through their operations, corporations can also serve the needs of the public. READ MORE

3. 2. Den internationella standarden ISO 10668 : en ofullständig standard?

   University essay from SLU/Dept. of Economics

   Author : Vilhelm Broman; Hanna Svedare; [2015]
   Keywords : brands; corporate brand; företagsvarumärke; brand valuation; standarder för företagsvärdering; varumärkesvärdering; värdering av varumärken; valuation methods; ISO 10668;

   Abstract : Under de senaste två decennierna har vi alltmer rört oss mot en kunskapsorienterad och högteknologisk ekonomi där en allt större del av det moderna företagets totala värde utgörs av de immateriella tillgångarna. Den kanske viktigaste immateriella tillgången är företagets varumärke, vilket dagligen påverkar beslutsfattandet hos både företag och konsumenter. READ MORE

4. 3. SHAPE ME UP! : A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand.

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Amanda Elg; My Engdahl; [2013]
   Keywords : Leadership; personal brand; corporate brand; Ledarskap; personligt varumärke; företagsvarumärke;

   Abstract : Title                                 Shape me up! – A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand Course                             Master Thesis (60 credits) in Business Administration; Strategic Management and Leadership, International Marketing Authors                           Amanda Elg and My Engdahl Supervisors                      Maya Hoveskog and Ingemar Wictor Keywords                        Leadership, personal brand, corporate brand Problem formulation       ”How can a leader in the Swedish financial sector use the personal brand to shape the corporate brand?” Purpose                            The aim of this study is to describe the importance of the leader’s personal brand within the Swedish financial sector. Further, this study aims to explore how the personal brand of a leader can contribute to shape the corporate brand from an internal perspective, in aspects such as organisational culture and visions. READ MORE