Essays about: "marketing strategy volvo"

Showing result 11 - 15 of 15 essays containing the words marketing strategy volvo.

  1. 11. Does Volvo Cars’ marketing strategy differ according to consumer behavior in Sweden and in France? : A study of how Volvo Cars adapts its marketing strategy in France compared to Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Jessica Vega; Déborah Samama; [2010]
    Keywords : Marketing strategy; Volvo; Adaptation; Brand image; Consumer perception; France; Sweden;

    Abstract : AbstractThere is a great diversity in marketing strategies that brands can use to develop their name, image and products. The selection of the appropriate strategy is the basis of the image a brand wants to present and how it will be perceived by the market it attempts to approach. READ MORE

  3. 12. Volvo Trucks' Customer Value Proposition

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Ekaterina Storubleva; Gregor Milosch; Christian Neumann; [2009]
    Keywords : Volvo Truck Corporation; truck industry; customer value; value drivers; retail strategy; communication; relationship marketing;

    Abstract : Title: Volvo Trucks' Customer Value Proposition Authors: Ekaterina Storubleva, Gregor Milosch, Christian Neumann Tutor: Erik Hunter Date: May 2009 Keywords: Volvo Truck Corporation, truck industry, customer value, value drivers, retail strategy, communication, relationship marketing Purpose: The purpose of this thesis is to evaluate the general composition of Volvo Trucks' customer value proposition in Europe and to examine possible ways of enhancing it using Volvo's retailing strategy as a tool. Background: The concept of customer value gains more and more importance in modern companies. READ MORE

  4. 13. International Logistics : Realizing the coherence between efficient logistics strategy and international growth.

    University essay from Handelshögskolan BBS

    Author : Henrik Florby; Marcus Justad; [2009]
    Keywords : Volvo Construction Equipment; Middle East; Logistics strategy; Competitive advantage; Organisational capabilities;

    Abstract : The world economy is in a transition period never experienced before, One of the main realising factors, boosting economy growth, is the catch up of many emerging countries. The emerging countries impose new competitive dimensions to the global economy, forcing well established multinational corporations into new competitive situations, brining both opportunities and threats. READ MORE

  5. 14. Towards a Resilient Production System : Strategy for Implementation of Business Continuity Planning

    University essay from Institutionen för informationsteknologi

    Author : Mattias Karlsson; [2008]
    Keywords : ;

    Abstract : Business continuity planning (BCP) aims at minimizing the effects of assumed future disruptions, by means of a proactive planning. Performing BCP takes participation from organization and therefore this study investigates how to develop a functional implementation of BCP. READ MORE

  6. 15. Added Value within the Automotive Logistics Industry - Volvo Logistics Corporation

    University essay from Göteborgs universitet/Graduate Business School

    Author : Veronica Zackrisson; Dro Gabriel Zogbe; [2007-07-19T15:05:26Z]
    Keywords : Volvo Logistics Corporation; automotive logistics industry; added value; value added; customer satisfaction; customer value; competitive advantage;

    Abstract : Players in the automotive industry are predicting a downturn in the business the coming years. This will affect automotive logistics service providers such as Volvo Logistics Corporation (VLC). READ MORE