Essays about: "marketing strategy volvo"

Showing result 6 - 10 of 15 essays containing the words marketing strategy volvo.

  1. 6. Increasing Brand Equity in Chinese Automobile Market- A case study of Volvo Car Corporation

    University essay from Företagsekonomiska institutionen

    Author : Lili Cai; Yun Cao; [2013]
    Keywords : Volvo Car Corporation; Brand equity; Customer perception; Marketing mix; Chinese automobile market;

    Abstract : The huge market potential of some fast growing markets attract many international organizations’ attention, especially China, as a huge automobile market is one of the most typical examples. Therefore, the purpose of this paper is to explore how Volvo Cars increase brand equity in Chinese automobile market. READ MORE

  3. 7. Understanding Buyer Behavior in the Context of Product Adaptation : A Case Study of Volvo Trucks

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Douglas Eduard Steinert; Fernanda Bento Zen; [2012]
    Keywords : Product Standardization; Product Adaptation; Buyer Behavior; Volvo;

    Abstract : This dissertation studies the relationship of product adaptation and buyer behavior. By standardizing products, it was possible for organizations to produce in large scale and make them accessible for many different markets. READ MORE

  4. 8. Volvo CE in China : a case study of dual - brand strategy

    University essay from Avdelningen för ekonomi

    Author : Peng Shao; Zeliang Sun; [2011]
    Keywords : Volvo CE; Lingong; Dual-brand Strategy; Synergy;

    Abstract : Introduction: The part of introduction is presented to help readers give insight into the setting of our thesis. Firstly, we present the background of Volvo CE and Lingong. READ MORE

  5. 9. The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Stefania Virginia Aldea; [2011]
    Keywords : brand strategy; brand structure; corporate identity; portfolio; global brand; Dacia; Renault;

    Abstract : The today‟s business world deals with an increasing phenomenon of Mergers and Acquisitions (M&A‟s), a process through which companies gain access to some tangible and intangible resources. Within the automotive industry this phenomenon requires even more attention, since it faced many difficulties during time. READ MORE

  6. 10. Optimizing CRM Readiness : Specifying a CRM Strategy for Volvo Penta

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Daniel Johansson; Patrik Fredriksson; [2011]
    Keywords : CRM; Customer relationship management; cross-functionality; value creation; relationship marketing; CRM strategy;

    Abstract : Purpose: The analytical purpose of this thesis is to link theory on how business processes should be designed to strenghten customer relationships, with empirical data on what these processes presently look like. The empirical purpose is to formulate a CRM strategy for Volvo Penta. READ MORE